Glossary
Terms and definitions related to digital marketing
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- APP
- User Agent
- Astroturfing
- Customer service
- Inbound Marketing Agency
- Media agency
- Attribute
- ALT attribute
- Article Spinning
- SEO article
- AERCO-PSM
- App Store
- App Indexing
- App Marketing
- ASO
- Anonymize Google Analytics
- API
- Arimetrics
- Rest api
- Anchor text
- Anchor Tag
- Information architecture
- Web Architecture
- Axure
- Trueview Ads
- Product Listing Ads
- Text Ad
- Image Ad
- SEO analyst
- Competitor analysis
- Predictive analytics
- Digital Analytics
- Web Analytics
- Syntactic Analyzer
- Keyword Analyzer
- Analytics Marketing
- Apache
- Spider web
- Cohort Analysis
- Server http header analysis
- Form analysis
- SWOT analysis
- Heuristic analysis
- Multivariate analysis
- AdServer
- Add-on
- Adobe illustrator
- Advocacy marketing
- Ad Network
- Ad Exchange
- Ad Blocker
- Ad Click
- Ad View
- Adaptative Content
- AIDA
- Alexa
- Algorithm
- Black box algorithms
- Google algorithm
- Florida algorithm
- Scope
- Scope of Advertising
- Organic reach
- AB-Testing
- Above the fold
- Penguin update
- Panda update
- Google Ghost Update
- Allegra update
- URL shortener
- Accessibility
- Accelerated Mobile Pages
- Affiliate
- Ahrefs
- AJAX
- AMP
- Amplified
- Amazon
- Author Rank
- SEO audit
- Web audit
- SEO Auditor
- SEO YouTube Auditor
- Avatar
- Web Tree
D
- DNS
- Dsp
- Keyword Density
- Keyword density
- Degraded
- Design thinking
- Agile Software Development
- Web developer
- Deduplication
- Dropshipper
- Deliverability
- Definition of Document Type
- Drupal
- Drag & drop
- Dosplash
- Mr.Domain
- Double opt-in
- Dofollow
- Domain
- Mirror Domains
- Global Domains
- Link Domains
- Country code Top Level Domain (ccTLD) domains
- Domain expired
- Generic Top Level Domain (gTLD)
- Domain Trust
- Domain authority
- Case Sensitive
- Diptych
- Display Marketing
- Google Webmaster Guidelines
- Root directory
- Articles Directory
- Web directory
- IP adress
- Responsive Design
- Editorial design
- Plain design
- Flat design or flat design
- Advertising design
- User Experience Design
- Screen Layout
- Interaction Design
- User-centered design
- Web design
- Web Design in Computer Science
- Adaptive design
- Digital media planner
- Disallow
- DMOZ
- Duplicate Content Checker
- DuckDuckGo
- Dwell time
- DOOH
- Structured Data
- Demographic Data
- Dance Marketing
- Dashboard
- Dark Post
- Dark Social
- Datamining
- Data driven marketing
- Data lake
- Data Warehouse
- SWOT
OR
- OPR
- OPS
- Opt-out
- Opt-in
- Open Link Profiler
- Open Usability
- Web Ontologies
- Optimize
- Conversion Optimizer
- SEO optimization
- Conversion Optimization
- OnPage optimization
- OffPage optimization
- Mobile Optimization
- Optimizaclick
- IPO
- Geographical orientation of a domain in search engines
- Online Advertising
- ORM
- objective
- SMART objective
- Obfuscate links
- Omnichannel
- Outbound Marketing
- Overblog
I
- Internet Republic
- Interstitial
- Interstitial
- Search Intentions
- Link exchange
- Graphical user interface
- User interface
- Human-computer interaction
- Intranet
- Instant Articles
- Instagrammer
- InnovaDeluxe
- Insight
- Interpreter
- Index
- Indexability
- Indexing
- Visibility Index
- Alexa index
- Isotype
- Isologo
- Inboundization
- Inbound Marketing
- Infoproduct
- Infographics
- Manual Actions Report
- Infomediary
- Influencer
- Referrer IP
- Idento
- Digital Identity
- Unique identifier
- Session ID
- IOB Marketing
- Vector illustration
- iBeacon
- Iframe
- Impressions
- Impressions in Google AdWords
- Page Impressions (PI)
- Brand image
- Imagotype
L
- Programming language
- LPO
- LTV
- Data Protection Act
- Weber-Fechner law
- Lean Startup
- Lead
- Leadpages
- Lead Tempered
- Lead scoring
- Lead nurturing
- Hot Lead
- Cold Lead
- Lead Magnet
- Longtail
- URL length
- Lorem ipsum
- Long tail SEO
- Long tail Keyword
- Logo
- Logfile
- Lookalike Audiences
- Lovemark
- Low Hanging Fruits
- Black lists
- White lists
- Linkerati
- Linkedin open networker
- Linkedin Ads
- Linkbuilding in SEO
- Link sculpting
- Link Building
- Link baiting
- Link Checker
- Link farms
- Link Juice
- Lifetime Value or LTV
- Lifting Group
- LBS
- LBS or Location Based Services
- LBA
- Lurking
- Landing page
- Layar
B
- Benchmarking
- Breadcrumb
- Breadcrumbs
- Breadcrumb trail
- Briefing
- Behavioral Pricing
- Brandstreaming
- Branded content
- Branded content specialist
- Branding
- Brandwatch
- Brand Bidding
- Brand advocate
- Brand Ambassador
- Brand Awareness
- Brand & Click
- Beacon
- news bulletin
- Sketch
- Mouth-to-mouth
- BOFU
- Bounce rate
- Bing
- Big data
- Big data analyst
- Bit.ly
- Bid Management
- Blended Marketing
- Blog
- Blogger
- Blogroll
- Blogosphere
- Blog spam
- Blog post
- Blockchain
- Blacklists
- BlackBeast
- Black hat
- Black Hat SEO
- Bug
- Buzz tracking
- Business to business
- Business Intelligence (BI)
- Seasonal search
- Real Time Search
- Voice search
- Google search
- Payment Search
- Organic Search
- Mobile Search
- Anticipatory search
- Buyer person
- Buyer's Journey
- B2B
- Banner
- Bartering
- Legal bases
- Bars
- Bad neighborhood
- Baidu
- BackRub
- Backlink
- Backlinks
- Backup
- Back end
C
- CSS
- Abandoned basket
- CRO
- Cross-Sell
- Cross-selling
- Cross-device identification
- Crossposting
- Cross-media marketing
- Cross selling
- Cross Site Scripting
- Crowdtesting
- Crowdsourcing
- Crowdequity
- CEO and SEO
- CPM
- CRM
- CRM (Customer Relationship Management)
- CPV
- CTA
- Cpanel
- Crawler
- Crawlers
- Crawling
- Crawl Budget
- CPA AdWords
- Content Republishing
- Content Curation
- Content Mapping
- Content Marketing
- Content manager
- Content
- User generated content
- Duplicate Content
- Online content
- Hidden content
- Blocked Content
- Unique Content
- Cost per Order (CPO)
- Cost Per Lead
- Cost Per Lead (CPL)
- Cost Per Click (CPC)
- Cost Per View (CPV)
- Cost per Acquisition (CPA)
- Customer Acquisition Cost
- Counterbriefing
- Web consulting
- SEM Consultant
- Web Consultant
- Web Search Query
- Consumer Decision Journey
- Corona SDK
- Broken Links Concept
- Negative Agreement
- Exact Match
- Phrase Agreement
- Modified Concordance
- Broad Agreement
- Conference
- Online trust
- Converged media
- Conversion
- Conversion
- Conversion Rate Optimization
- Copy
- Copyright
- Copyleft
- Http Status Codes
- Response code 200 OK
- Web Tracking Code
- Server code error 404 Not Found
- State Code 400
- Affiliate Code
- Captcha code
- Source code
- Java code
- Utm code
- ASCII code
- Open Source
- Coobis
- Cookie
- Electronic commerce
- Mobile Commerce
- Programmatic purchase
- Buying Links
- Compiler
- Community manager
- Search command site:
- InURL Search Command
- Citysem
- Citation Flow
- Product life cycle
- Cloud Computing
- Cloud Hosting
- Cloaking
- Client
- Click
- Clickstream
- Clickbait
- Clickbaiting
- Clickmap
- Click Trough Rate (CTR)
- Click Path
- Cluster
- Class C
- Churn rate
- Chatbot
- CMS
- CMO
- CMYK
- Trap Accounts
- Customer Journey
- Content Curation
- Categories
- Abandoned carts
- Captcha
- Leads acquisition
- Card Sorting
- Keyword cannibalization
- Cash back
- Channel
- HTML Special Characters
- Call to Action
- HTML headers
- Cache
- Semantic field
- SEO campaign
AND
- SEO expert
- Ad Extensions
- Phygital experience
- Customer Experience
- Brand Experience
- User experience
- E-Procurement
- SEM Specialist
- Social Media Specialist
- SEO specialist
- Link Structure
- Strategy
- Content Strategy
- Entity Extractor
- Crawl errors
- Development Environment
- Error 404
- Browse like Google
- Cohort Study
- Feasibility study
- Engagement
- Digital Sparta
- Seasonality
- Google My Business Tags
- Rel = Canonical tag
- Robots tag
- Canonical label
- Advertising slogan
- Binder
- Enlazalia
- Link
- External links
- Internal Links
- Permanent link
- Deep Link
- Target blank link
- Dofollow link
- E-Commerce
- Headers
- E-mail Marketing
- Exact Match Domain (EMD)
- Edge Rank
- AdWords Editor
- HTML editor
- Next and prev binding elements
- Praise
- The PageRank
- Ebay
- Digital ecosystem
- Ecommerce
- Joint venture
- EMD
- Emoticon
- Emoji
- Imbibe
- Funnel
- Conversion Funnel - Funnel
- Multichannel Funnel
- Bounced emails
- Email marketing
- Evergreen
- Event
- Event Marketing
- Heuristic Evaluation
- Eye Tracking
F
- FTP
- Freelance
- Freebies
- Freebie marketing
- Freemium
- Feeds
- Frequency Capping
- Frontend
- Front end
- F-Commerce
- Framework
- Click Fraud
- Forum
- Internet forum
- Ad Formats
- CSV format
- Footer
- Footprints
- Fold in SEO
- User information
- Follower - Follower
- Folksonomies
- Focus group
- Fintech
- Finstagram
- Firewall
- Field Marketing
- Loyalty
- Customer loyalty
- Filters
- FileZilla
- Flenk
- Flog
- Flickr
- Flyer
- Flywheel
- Flash
- Flash mob
- Flat 101
- Traffic sources
- Sales funnel
- Fan
- Karma Fanpage
- Fan Page
- False negative
- False positive
- Aspects
- Damping factor
- Facebook Business Manager
- Facebook Marketplace
- Facebook workplace
- Facebook Ads
- Fake News
- Faqs
- Favicon
G
- Lead generation
- GeoSEO
- Geotargeting
- Server geolocation
- Geomarketing
- Growth hacking
- Ad Group
- Link Farm
- Knowledge Graph
- GDPR
- Googlebot
- Google X
- Google Trends
- Google penguin
- Google grants
- Google Search Operators
- Google Search Console
- Google Rich Snippets
- Google Places
- Google Play Store
- Google Shopping
- Google Suggest
- Google Partners
- Google PageRank
- Google panda
- Google Tag Manager
- Google disavow tool
- Google Dance
- Google dashboard
- Google Data Center
- Google OneBox
- Google Instant
- Google Inc.
- Google images
- Google books
- Google Bomb
- Google Bomb
- Google checkout
- Google Custom Search
- Google Caffeine
- Google Mobile
- Google My Business
- Google maps
- Google maps
- Google Website Optimizer
- Google analytics
- Google analytics
- Google Ads
- Google Adsense
- Google Adwords
- Gifs
- Give-away
- Global Market Finder
- Gmail
- Guest Posting
- Gamification
- Gamification
H
- HTTP
- HTTPS
- Bing Webmaster Tools
- Hreflang
- HTML
- Heatmap or Heatmap
- Heatmap (heatmap)
- Heat Map
- Head
- Header
- Header bidding
- SEO Headtail
- Headless Crawling
- Htaccess
- Heavy User
- Hostname
- Hotlinking
- Hootsuite
- Style sheet
- Homepage
- Housing
- Hit
- Hypertext
- Hijacking
- Hubspot
- Hummingbird Update
- Hyperlink
- H1
- Hardware
- Hashtag
- Hacker
- To hack
K
M
- Merchandising
- Menéame
- Metadata
- Metasearch
- Meta Tag
- Meta refresh
- Meta Title
- Goal Title
- Meta Tags
- Meta Description
- Goal Description
- Meta Finder
- Meta Keywords
- Earned media
- M-Commerce
- Progressive improvement
- Meme
- Membership
- Member get a member
- Member Site
- M-marketing
- Moz
- Monetize
- Morgan Media
- Search engines
- Search Engine
- Social Media Monitoring
- Mozilla Firefox
- Predictive Model
- Spiral Model
- Cascade Model
- RACE model
- Random Navigation Model
- Attribution model
- AIDA model
- MOOC
- Mobile first
- Mobile Marketing
- Mockup
- MOFU
- Moka Communication
- Mousetrapping
- Mouse over
- Data mining
- Mixi
- Midtail SEO
- Millennial
- Microenvironment
- Microsoft Silverlight
- Microsite
- Microsyscom
- Microdata
- Microblogging
- Microcopy
- Microformats
- Mime
- MBN
- MCC
- Engagement metric
- Vanity metric
- HEART metric
- Actionable Metric
- MMS
- MVT
- MySQL
- Magento
- Advertising material
- Man-In-The-Middle
- GAP matrix
- Matt cutts
- Mass media
- Hn hierarchy marks
- Authorship Marking
- Marketer
- Marketer TOP
- Marketplace
- Marketinet
- Experiential marketing
- Sensory marketing
- Personalized Marketing
- Relational marketing
- Real time marketing
- Search Engine Marketing
- Social media marketing
- Transactional Marketing
- Non-profit marketing
- SMS and MMS Marketing
- Social Media Marketing
- Proximity marketing
- Referral Marketing
- Niche marketing
- Guerrilla marketing
- Destination Marketing
- Disruption Marketing
- Emotion Marketing
- Content Marketing
- Attraction Marketing
- Affiliate Marketing
- Affiliate Marketing
- Direct marketing
- Digital marketing
- Marketing One to One
- Organic Marketing
- Word-of-mouth marketing
- B2B Marketing
- B2C Marketing
- Collateral Marketing
- Marketing mix
- Multicana Marketing
- One-to-one marketing
- Viral Marketing
- Marketing 2.0
- Marketing 3.0
- Marketing 360
- Markup
- Conceptual maps
- Mailrelay
- Mailing
- Malware
- Macroenvironment
- Machine learning
- Majestic SEO
- Manager
N
- Networking
- Neuromarketing
- Newsletter
- Autonomous Newsletter
- Newsjacking
- Notoriety
- Push notifications
- Pull Notifications
- NoScript
- Not Provided
- NOODP
- Noindex
- Nofollow
- Market niche
- Quality level
- Tag cloud
- Word cloud
- Number of actual website pages
- Naming
- Browser
- Browsers
- Navigability
- Private browsing
- Ockham's razor
P
- Prestashop
- Prensalink
- People
- Prescriber
- Daily Budget
- Trial period
- Latency period
- Cognitive perception
- Perching
- Performance
- Marketing performance
- Audience profile
- Permission Marketing
- Permalink
- Penalty
- Penalty for Over-optimization
- Programmatic Buying
- Programmer
- Programming
- Batch Scheduling
- Paper Prototype
- File Transfer Protocol
- Keyword Proximity
- Prosumer
- Digital Products
- Purchase decision process
- Sales Process
- SEO professional
- Page Depth
- Average Page Views per Search
- Email Service Provider
- PPL
- PPC Marketing
- Usability Test
- Post
- Post-Redirect-Get
- Pop-up
- Post Sponsored
- Briefcase
- Pogo sticking
- Positioning
- Mobile Application Positioning - ASO
- Online Positioning
- Bounce Rate
- Click Through Rate - CTR
- Link Popularity
- Domain Popularity
- IP popularity
- Web popularity
- Podcast
- Podcasting
- Poka Yoke
- Tracking Pixel
- Facebook pixel
- Pingback
- Plug-in
- Plugin
- Keyword planner
- SEO plan
- PHP
- Photoshop
- Photocall
- Phishing
- Advertising
- Twitter advertising
- Online advertising
- Contextual Advertising
- Mobile advertising
- Bid in real time
- Manual Bidding
- Automatic Bidding
- Parent Theme
- PageRank sculpting
- Page Rank
- Page view
- Page Authority
- Domain parking
- Parallax
- Get parameter
- Paid Media
- Keywords
- Semi-generic keywords
- Keyword
- Keyword short tail
- Keyword Long Tail
- Keyword middle tail
- Packaging
- Paypal
- Pay per sale (PPS)
- Pay per lead (PPL)
- Pay with a tweet
- Accelerated Mobile Pages (AMP)
- Door Page
- Destination Page
- Conversion Page
- Orphan Page
- Virtual Page
R
- RSS
- RegEx
- Data restriction
- Research Online Purchase Offline
- Return on Advertising Investment (ROAS)
- General data protection regulation
- Return On Investment (ROI)
- Brand reputation
- Online Reputation
- Natural results
- Retargeting
- Retargeting
- Retainer
- Social Networks - Social Network
- Redsys
- Redirection
- 301 redirect
- 302 redirect
- Social network
- Content Distribution Network
- Display Network
- Search Network
- SEO writer
- SEO writing
- Relevance
- Relevance of content
- Web relevance
- Relaunching
- Online Public Relations
- Soft bounce
- Strong bounce
- RTB (Real Time Bidding)
- Cognitive Journey
- Memorability
- Referrer Spam
- Referral String
- Referral Marketing
- Remarketing
- Kick-off meeting
- Virtual reality
- Augmented reality
- ROPO (Research Online Purchase Offline)
- ROI
- ROIncrease
- Txt robots
- Robots.txt
- Page stealer
- Rich snippets
- Rich snippets
- Rich cards
- Navigation routes
- Rubrika
- Interaction Ratio
- Casualty Ratio
- Conversion Ratio
- Virality ratio
- Aperture ratio
- Ranktop
- Ad Ranking
- RankBrain
S
- SERP
- SERPs
- SERPScrapper
- Streaming
- Seeding UP
- Segmentation
- Behavioral segmentation
- Follower
- Tracking Between Devices
- Application Tracking
- Server
- Proxy Server
- Dedicated server
- SEO
- Spotify
- Storytelling
- Storyboard
- Stop motion
- Stop motion
- Stop Words
- Negative SEO
- Semantic SEO
- Technical SEO
- SEO For Images
- SEO for Video
- Local SEO
- Ethical SEO
- SEO Manager
- Snippet
- Snippets
- Content Spinning
- SSL
- Selfie
- Click hijacking
- SEM
- Semrush
- BE
- Startup
- Search Engine Marketing (SEM)
- Search console
- Spam
- Spammer
- Spamming Keywords
- Spam Score
- SEA or Search Engine Advertising
- Social Signals
- SoLoMo
- Social-media press release
- Social Network Analytics
- Social Selling
- Social shopping
- Social Commerce
- Social media
- Social Media Strategist
- Social Media Marketing
- software
- SEO software
- Beta software
- Softalian
- Sistrix
- Content Management System
- Domain Name System (DNS)
- Design system
- Design system
- Siteliner
- Sitelinks
- Sitemap
- Site Clinic
- Content Syndication
- SIDN
- SimilarWeb
- Slack
- Screaming Frog
- Scroll
- Scrollmap
- Scripts
- Scraping
- Scope creep
- Schema Markup
- Shoppable media
- Showrooming
- Shares
- Shareware
- Share of Voice (SOV)
- Shadowing
- Skype
- SMS
- SAINT
- SMO (Social Media Optimization)
- Smart objects
- SMarketing
- Squeeze page
- Subscriber
- Subscription
- Subdomain
- Sumome
- Sandbox
- Sampling
T
- Trending Topic (TT)
- Hidden text
- Alternative text
- Testing A / B
- Test Thinking Aloud
- Tree test
- A / B test
- Troll
- Trigger
- Triberr
- Telepronter
- Wordpress child theme
- Trust Flow
- Transport Layer Security (TLS)
- Digital transformation
- Transmedia
- Trade Marketing
- Tracking
- Web traffic
- Digital Trafficker
- TSA Commerce
- Traffic
- Referral Traffic
- Direct Traffic
- Organic Traffic
- Top of Mind
- TOFU
- Tipping point
- Type of content
- Stay Time
- Facebook Timeline
- TF * IDF
- Thin Content
- Thank You Page
- Tweet
- Tweet
- Two-way-marketing
- TYPO3
- Target
- Targeting
- Taxonomy
- Taxonomies
- Bounce Rate
- Conversion rate
- Opening Rate
- Dropout Rate
