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Member get a member

What is member get a member?

Marketing strategy focused on making it easier for a member of the organization - or a brand customer - to bring in new members or customers. They generally offer an advantage or a prize to the person acting as promoter, which can be a discount, a gift or some other type of accreditation.

Specialists distinguish this type of campaign from refer-a-friend strategies, in which the people who bring in new clients do not have to be previously clients themselves.

Other denominations: