Skip to main content

Zapier

Zapier concept

What is Zapier?

Zapier is a tool that allows you to connect apps that you use most often,  to automate recurring tasks.

This tool uses two key concepts: Zap and Trigger or trigger. Zap is established as a specific task that can be automated, a Zap is an intermediary between a Trigger and an action.

Each Zap has a Trigger, and this, in turn, can have several actions. For example, every time an article is published on a blog, with Zapier it is possible to automate the publication on one or more social networks, without the need to know programming codes.

With Zapier you have the opportunity to connect more than 1,500 Applications. The tool offers a free version with a limit of five Zaps and 100 tasks. If you need to automate a greater number of Zaps, then you need to hire the Premium version.

What is Zapier for

Zapier is used to connect a large number of apps with each other, for automate repetitive tasks, for save time and effort.

Next, we mention some of the possibilities offered by this tool, to facilitate work in the world of digital marketing:

  • Monitor mentions on social media, to respond in a timely manner and manage customer service topics or frequently asked questions.
  • Import and sync contacts from various online services, such as subscription forms and surveys.
  • Send information about the leads collected in campaigns and promotions to a CRM and Marketing Automation system, such as Hubspot, Contact, Zoho CRM, Constant, Intercom and Marketo.

Another interesting Zapier utility is found in the Digest app, which collects all the activity of the day and generates a summary by email. With this information, you can design a batch job system, to make the most of your time.

Price and Opinions about Zapier

As we have commented when talking about its different versions, in this tool we will be able to find different prices according to the plan:

  • Free. 5 Zaps. Free.
  • Starter. 20 Zaps. 20$.
  • Professional. 50 Zaps. 50$.
  • Professional Plus. 125 Zaps. 125$.

Regarding the opinions that we can find on the Internet, the websites that have reviewed this application. Of a average among all of them, we find that the performance of this tool is valued as outstanding.

More information about Zapier

If you need to know other tools that facilitate the work of digital marketing in your business, we suggest the following articles:

R Marketing Digital