Skip to main content


What is flog?

Variant of astroturfing consisting of the maintenance of a fake blog that, despite its apparently conventional content, is used by a company as a platform to publish covert commercial promotion, taking advantage of the credulity of inadvertent users. Its objective can be to promote positive opinions towards a certain brand or to generate viral content and memes that attract traffic.

Acronym or abbreviation:
Flog: Fake Blog