Headtail SEO concept
What is the SEO Headtail?
Headtail web positioning is a search engine web positioning technique that lies in the use and exploitation of headtail type keywords. That is, those short, with one or two terms at most, but that have a great scope with respect to the number of users who use them.
A system that may sound sweet, but has an important counterpart. The Head Tail, being too keywords generic and with a huge volume of traffic but little conversion and that at the same time make the competition also abound in them. Positioning using this type of SEO is complicated, since there are many more competing and positioning. It requires a lot of time and perseverance, as well as the complement of the long tail.
It is a definition that, at the same time, has encountered serious problems as a result of some of the items that appear in the Google Analytics metrics. The not provided that usually appears when viewing the sources of organic traffic complicates the tasks of the SEO Headtail by not allowing you to view the keywords used to enter, which does not help to know what words you have positioned for.
The concept of Headtail SEO is something that, for many, constitutes the general essence of SEO; however, it is not the only field that must be worked on in this matter. It must be accompanied by a good variety of keywords and longer constructions in order to cover a greater range.
What is the SEO Headtail for?
The Headtail web positioning serves to attack niches with a high volume of traffic. For brands, it is a way of positioning and finding a niche in a field with many probabilities of attracting an audience, even though it has as a counterpart the fact that there will also be a lot of competition doing the same.
Simple keywords that facilitate the movement of visits to a website, but that require a greater effort to climb positions in the SERPs. SEO using Head Tails can be a good way to determine a base, but if you want to get a good flow of visits from search engines, you need more.
Headtail SEO Examples
As examples of Headtail web positioning we can give as many as individual terms can be written. To do something more specific, let's think about our digital marketing agency, NeoAttack. An attempt to put this type of positioning into practice would be to try it with the term “digital marketing” or “marketing agency”.
The number of results that are obtained by writing that is very high, and it returns many different names. Competing there is complicated, but it illustrates both the good and the bad of this term that we are explaining.
More information about the SEO Headtail
If you want to get more information about the web positioning Headtail, we can offer you several additional contents that expand what has been explained. Take a look at the links below to learn more about this thanks to the many details that are collected.
