EMD

What is the EMD or Exact Match Domain?

The EMD, also called Exact Match Domain, is a definition used to talk about those web domains that match the keyword with which you want to position. That is, instead of looking for a differentiated name, they directly attack to reinforce the SEO of the page using a name as a keyword.

It is a tactic that, even when it is a decline, is still used today, mainly for those businesses that move on topics where competition is lower. A way to channel Google results and gain more weight in the SERPs with a factor that becomes part of the entire fabric of a web page, since the keyword would always be present in an element as essential as the URL.

As a positioning technique, it is one of the most aggressive used in recent years. Its disadvantage is the impossibility of creating a differentiated brand, since it builds its name from words focused on positioning; But, apart from this, it manages to start with a greater advantage to appear in the highest results when doing a search with the keywords contained in the domain.

When the competition is very high in the subject with which you want to position, it may not have as much effect as you want. In reality, many SEO specialists in this field insist that its impact can be zero, so the type of sector you want to attack will be what determines whether to resort to an EMD or not.

What is the EMD for?

The main objective of Exact Match Domain (EMD) it is to obtain a plus of positioning of natural character. Google, when detecting and reviewing links, observes that the keywords are part of the domain itself, which gives it a very interesting little push.

This method is used for the sole purpose of obtaining high traffic. The EMD has no other purpose apart from SEO, even though it can also be useful for the user to remember a website if it is baptized with the service to be performed by the firm after it.

As examples of EMD we can take many with a simple glance at the Internet. If our Agency, instead of having registered your domain by name (https://neoattack.com), I would have done it as a marketingonline.com agency, we would be facing a case of manual Exact Match Domain.

There are many alternatives in this area; even though it is common for all of them to share being part of a theme in which the presence on the Internet is not too high. That is, in which the competition is not very high.

 More information about the EMD

To learn more about EMD, we are going to provide you with several articles with additional information that we hope you will find helpful. Thus, you will be able to know in depth the possibilities of the Exact Match Domain.