Global Market Finder Concept
What is the Global Market Finder?
Global market finder is a tool developed by Google to facilitate the access of companies to the global market, as its name indicates. It is a platform designed for internationalization, to be able to find new markets in foreign countries and allow businesses to overcome the barrier of borders to spread out over a much larger and wider space.
Totally focused on the web sector, this system, presented in its Spanish version in 2018, allows any company with a web page to select the country of origin of its site and also its language to later highlight the keywords that best define its service or your product. With this, the rest is to get access to information on foreign markets to start planning strategies.
One of the most interesting points of this tool raised by Google is the Opportunity Score. A scoring system that assesses the chances of being successful and taking advantage of potential business opportunities in different countries, by counting the monthly searches of the users of said nation in connection with the keywords previously indicated, along with other factors such as ad prices and competition.
It keeps a total connection with Adwords in that it facilitates the launch of online commercial promotion through this platform also in foreign countries, but it is an ideal solution to start to appear in international markets through search engines.
What is Global Market Finder for?
Global Market Finder serves to lose the fear of going abroad with your company. It is a key that allows access to other countries with great business opportunities and expand the horizons of a company through the Internet. Avoid the hassle and minimize the risks of going out blind by offering a good scoring system to examine which countries to approach.
It allows you to save money doing market research and, what is better, make the most of the commercial promotion in the Google Ads or Google Adwords search engine thanks to the incorporation that exists between both platforms. It is the best ally to go abroad through Google and obtain increase profits by reducing investment.
Global market finder examples
We cannot give examples of Global Market Finder, since it consists of a platform with a predetermined structure, even when subject to possible updates. What we can do is raise a practical case. Let's imagine that our agency, NeoAttack, wants to test other countries in Europe to see the possibilities of the web design service we offer.
Through this Market Finder, we can see in which nations there are more business opportunities and start launching ads with Google or other tools. Thus, we would appear in the searches of users from that country. As simple as that.
