What is Moz?
Moz is the name of a software that was born with the purpose of helping companies in positioning matters but that, over time, has evolved to be a complete suite that facilitates work in different fields. It still allows you to work on SEO with more ease, but it also helps to improve content writing, to choose topics of interest to the target audience and even to polish the strategies to follow in social networks.
A multipurpose suite that, in general, exists to give something of added value to any user who decides to use it. It was born from a project that took its first steps in 2004 as a blog for marketing and SEO professionals, which in 2009 started to focus on the development of positioning software and in 2013 it finished taking its last leap to search for something more. humanized and more in line with modern marketing, attraction marketing.
As a software suite, Moz has a large number of tools that are quite useful for digital marketers. All of them are located in the same web portal, which allows to have a specialized portal to carry out all kinds of tasks.
And what are these tools we are talking about? The following:
- Open Site Explorer.
- Moz Local.
- Moz Analytics.
- Fresh Web Explorer.
- On Page Grader.
- Crawl Test.
- Rank Tracker.
- Keyword Difficulty & SERP Analysis.
What is Moz for
Given the variety of tools available to this software, the answers to questions about what Moz is for seem clear. Not only is it something that is useful to develop more effective SEO strategies, it is something that helps to develop a higher quality content and of interest to the public, which facilitates better connecting with the audience through a noteworthy work.
Thus, taking advantage of this tool and using it properly guarantees the company a greater approach to its target audience and, therefore, a greater return value and more benefits. It allows from knowing the state of the web in the eyes of search engines, how to see the degree of authority that it has or what keywords to use to better position different content. It is a multipurpose tool.
Giving Moz Examples is complicated, since it consists of a very specific set of tools. What we can do, on the other hand, is to offer you an article in which both this and other softwares with very similar functions appear. Pay attention to the content that we link below: examples of SEO tools.
More information from Moz
If you want more information about Moz, we suggest you read the content below. In all these articles you will find interesting details related to this suite, as well as some of the things it is capable of doing.