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Dsp

Dsp concept

What is Dsp in commercial promotion?

A Dsp (acronym for Demand Side Platform) is a platform through which a company or professional generates a request to request the purchase of advertising space of any kind on the Internet. It can be a video, a smartphone or a banner of any kind, and the request is ordered to the different Ad Exchanges that operate today, since they are responsible for connecting sellers with buyers.

It is a system that tries to make the contact and purchase of advertising space faster and more agile, since it leaves aside everything related to the establishment of an agreement and makes an algorithm take care of connecting the dots so that everything is much faster and, if feasible, efficient.

Thanks to the work of Dsp, an advertisement of any kind can reach a greater number of people, as well as an audience much more suited to the brand's target. It crosses the information of the advertisers' requests with the needs of the audience to always get the best result and the highest number of conversions, so that the investment is highly profitable.

This platform represents advertisers and is in charge of dealing with the Ad Exchange, launching the bids with which to obtain the advertising spaces most closely related to the target audience of the brand seeking promotion. Its counterpart is the SSP, Sell Side Platform, which represents the sellers of the spaces in question.

What is a Dsp for

A Dsp serves to streamline the entire procedure of buying commercial promotion spaces on the Internet, In this way, we are talking about a tool that provides an extra efficiency but that, at the same time, makes the investment in commercial promotion much more profitable by finding the best places to display the formats.

In this way, it is a good ally for any company that plans an advertising strategy at a digital level. Thus, the entire auction procedure is resolved automatically and more resources can be allocated to other aspects that require more work on the part of the firm.

Dsp examples

To give Examples of Dsp, we can find a good list of platforms dedicated to this task. Given the popularity they have acquired thanks to the advantages they offer, it is not difficult to find different forms of companies that want to gain a foothold on the internet through commercial promotion, while taking advantage of the capabilities of computer algorithms. Here are some good examples: Discover the top 10 DSPs (Demand Side Platforms).

More information about Dsp

In the case of looking for more information about the Dsp, we can offer you more content with the following links that you will find under these lines. In them there are more extra details, along with other concepts that are linked to the one we are explaining and that are also interesting.

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