Diptych Concept
What is a Diptych?
A Diptych is a definition used to refer to brochures that are folded with a single fold, being divided into two parts. It is something very present in the field of commercial promotion, as part of advertising brochures or even those that are only informative.
One of the most used types in the advertising field, using paper as a material at the same time. It is common to see it especially in mailboxes as it is so used by companies to advertise campaigns or inform about any product or service that they are offering to the audience. This service is usually provided by graphic design, branding or commercial promotion agencies, and despite its age, it is still used very frequently due to its ease and capacity as an informative element.
Even though it is very present, it is not something to be overlooked. Producing a diptych with the best materials and the best design helps a brand to reinforce its good image and convey to the consumer its interest in always working with something of quality, allowing even a greater capture of interest. We will talk more about this in the next chapter.
Diptychs have been one of the main means for companies to reach out to customers. They allow a massive diffusion at low cost and have a considerable importance, hence, within marketing, they are also one more element that is present.
What is a Diptych for
A Diptych serves, mainly, to send information to users and, at the same time, to do so in a massive way and through a physical medium. For any company, it is a very useful advertising resource due to its low cost and the ease of transmitting a message to a large number of people.
Its added value is being something tangible and, if it has a good design, having an impact on the image of the brand. It might seem that, having digital media that reaches a greater and faster reach, it is not something that useful; In spite of everything, it is capable of reaching a much greater approach, by requiring direct interaction by the consumer, even if it is to get rid of it. It is not buried among many others, as can happen, for example, with e-mail.
Diptych Examples
You just have to open a mailbox to see a large number of Diptych examples. It is an element that is still widely used among companies and that currently enjoys a very strong presence despite the rise of digital.
In this article that we are going to leave you, you can see many examples that are observed daily on all types of surfaces, along with others such as triptychs or similar: Examples of advertising brochures.
More information about the Diptych
Do you want more information about the Diptych? In that case, we invite you to continue reading with the contents that we are going to link below. They expand on everything explained here and offer more useful details to enter the practical field.
