Geographical orientation of a domain in search engines

What is the Geographical Orientation of a domain in search engines?

The Geographical Orientation of a domain in search engines is a concept that is used to talk about the approach that both a domain and a subdomain have towards a specific country.

It is an important element, since search engines always give a better positioning to those domains that are oriented towards the same country as the user who performs a search. From this dynamic, a .es domain will always be better positioned in Spain than a .net or .org in a situation of equality of conditions between both domains.

The orientation is totally independent of the location of the server, in fact in most cases it is very different. The search engines are in charge of establishing the orientation taking into account data such as the IP of the domain or where the majority of inbound links come from. Based on this, they calculate and decide which one is correct, as long as we talk about generic domains or TLDs.

If we talk about the top-level ccTLDs, then the most influential factor is exactly the breadth that establishes them. As we mentioned just before, things like ending in .fr, .it or .es have a very important weight both when it comes to orienting and positioning according to which countries.

What is the geographic targeting of a domain for in search engines

The geographic targeting of a domain in search engines serves to boost results in the eyes of users and ensure that they find content in their language. In other words, a domain oriented towards Spain will appear much more frequently before users browsing from the same country, with texts in Spanish.

Therefore, companies can specialize in attracting the most appropriate audience and avoid any problems due to possible language barriers, as well as carry out different strategies to position in different countries, if they have enough subdomains oriented to different languages.

Examples of geographic targeting of a domain in search engines

To give examples of the geographic orientation of a domain in search engines, we are going to use a practical case with reference to the website of our agency, NeoAttack.

Both because of the language of our content, and because of the vast majority of links that point to us, and to which we are targeting, our orientation goes directly to Spain. Despite everything, there may also be bits and pieces from other Spanish-speaking countries due to our content. In the eyes of search engines, and with great success, this is our geographical orientation.

More information on the geographic targeting of a domain in search engines

If you want more information on the geographic targeting of a domain in search engines, we suggest you take a look at the articles that we link below. In them you will find more details that can be quite useful to expand and to learn more.