Banner Concept
What is a Banner?
The Banner is an advertising format that is quite present on the internet, not to say that it is the one with the most presence. It consists of a graphic content business promotion piece that is introduced in any online portal to give visibility to a brand, business or campaign of any kind and can be both static and dynamic. Variety is one of the most important facets of banners, mainly thanks to the possibilities offered by the web in this regard.
They are something that is used practically in any portal that seeks a way to monetize itself through commercial promotion, even when its presence is mainly abundant in those with a high volume of traffic or with a great specialization in a sector, since it is usually connected with the content that is covered in these.
Regarding the types, we can find three main: the integrated format, with a fixed position on the web where it is placed; the expandable, which can be expanded by means of an added panel; and the float, which moves along the page where it is entered.
Despite its relative youth, the origin of advertising banners is something that comes from far, from something so traditional and known both by professionals in the commercial promotion sector and by any passer-by: billboards. Today, they are the most used formats when advertising any type of product, service, company or firm within the internet and the amount of different forms and content that they can host make them the favorites of all those who want to reach the largest feasible number of eyes in an original way.
What is a Banner for
The main purpose of a banner is commercial promotion. Its purpose is none other than to show the visitors of one or more web pages specific content, which is promoted with greater visibility than the rest of the items on the online portal where it is placed. promote an event, to publicize a new business or even to show something that may be of special interest to the user who enters a site.
Examples of use of Banners
Entering any web page that you frequent, you can find countless examples of advertising banners thanks to the commercial promotion of Google Adsense, one of the most used platforms when integrating ads into an online portal.
In this article, you can see a list of formats characterized by being quite creative: 20 examples of creative banners.
More information about Banners
How are they implemented? Can they bring real economic benefits? It is likely that you continue to have doubts about its use and incorporation in web portals, including how to monetize correctly to obtain interesting benefits. If so, take a look at the publications that we leave you here:
