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Pop-up

Pop-up concept

What is a Pop-up?

A pop-up, also known as pop-up window or pop-up window, is that content that appears suddenly in a web browser or on your PC screen. A new window that opens in front of you to show you complementary content, which may be of interest or which basically seeks to reflect commercial promotion about a brand or business.

It is a type of format widely used within digital commercial promotion, as part of the outbound marketing due to its intrusive character. Their presence has spread over many years; In spite of everything, the abuse of certain web portals on the network has forced many users to look for tools that block them due to the difficulties that they could pose when browsing.

In a way, it is something that is linked to the link target blank with respect to the fact that it throws content through a new window or tab; In spite of everything, the difference here is that the user is not the one who decides to open it, but rather it appears suddenly and without prior notice.

In spite of everything, it is something that, if used correctly, can obtain quite good results when it comes to capturing leads by presenting newsletters, suggesting the subscription to newsletters or showing other information that the user may simply be interested in. Because of this, it is something that continues to be important in online marketing and should not be discarded when developing a campaign.

What is a Pop-up for?

A pop-up is used to make specific content visible, be it a service, a product, a campaign or any other element that may be of interest to the user. At the same time, it ensures that it does not leave the portal in which it is located (reducing the bounce rate) while expanding information with what this new pop-up window offers.

Well used, it can be simply useful to obtain leads or even make the conversion of any product. With a good strategy behind, you are able to make a hot lead become a customer, buying or hiring a service in question. Its potential is quite high within online marketing and the entire digital environment.

Pop-up examples

To exemplify what a pop-up is, we are going to pose a hypothetical situation. A user, who is looking for a way to build a good content marketing strategy, decides to have access to our website and takes a look at the section in which we talk about this service. While reading the content, a pop-up window appears announcing the existence of a special promotion exactly on our content marketing services. It may or may not be interesting to you, but it doesn't take it off the web and throw you some extra useful information.

Actually, in certain situations, it can translate into a purchase. Here you can see more cases:

6 examples of exit intent pop-overs and pop-ups.

More information about Pop-ups

If you are interested in the subject and want to read more about pop-ups and everything that surrounds them, take a look at the following articles.

R Marketing Digital