SMarketing concept
What is SMarketing?
SMarketing is that procedure with which the sales and marketing teams are merged in order to develop a strategy with which generate leads. It is a branch of marketing whose main idea is the synergy generated by integrating both teams to build one, sharing the same objective and cooperating to obtain better results.
This proposal is something that is usually used when reducing costs and, fundamentally, making the most of resources in a company. By working side by side, the conflicts between both teams disappear as they all pursue the same goal. There are no problems between departments or communication errors that trigger inconveniences when working. Everything adds up to achieve the goal that is always pursued: generate more sales.
The SMarketing concept was born as a result of the continuous conflicts between the marketing and sales departments of the companies. By having different approaches when dealing with leads, and since the conversion of these into customers was exactly a procedure that required the work of both teams, the idea of merging them to streamline the work began to be raised.
Thus, the task of capturing quality leads from the marketing department and closing agreements to have clients from the sales department end up falling in a single place, which facilitates coordination when planning strategies and, in short, leads to a improvement over business performance.
What is SMarketing for?
SMarketing is used to eliminate communication and coordination problems, as well as conflicts of interest between departments. Merge teams in order to generate a collaborative environment and obtain an ideal synergy to lead the consumer more quickly through the purchase procedure, going through lead and ending up as a customer.
It reduces costs and, fundamentally, gets more successful sales closed by having more teamwork on the part of marketing and sales. In short, it serves to make the conversion procedure much more efficient and the level of profits to increase with the same cost.
SMarketing examples
There are many cases in which the benefits have increased as a result of putting SMarketing into practice in a company. To give an example, we could make an assumption in NeoAttack. In case of coordination difficulties between our marketing and sales department, we would have to carry out a restructuring to make them one and let them share strategies.
From this dynamics, the procedure for attracting and generating clients would be much more effective and, therefore, it would get more contracts for our services.
More information about SMarketing
To learn more about SMarketing such as what its advantages are or what steps there are to follow to implement it in a business, we are going to leave you several links with information on these points that may be of interest to you.
