Meta Description
What is the Meta Description?
Meta descriptions, or meta descriptions, are meta tags that are used to briefly summarize the content of a web page. They are what search engines like Google use to accompany the title and the link when displaying results in their SERPs after doing a search, and what helps the user to know what exists in that place they are considering accessing.
Something that is also useful within the field of social networks, since they access these tags to show a small preview of what exists in the links that users place in their publications. Writing them properly is something that has a double importance since, at the same time influencing the positioning of a web pageIt also has the ability to attract or alienate the public.
They are another of those items that SEO Consultants they must control to make a good first impact on the audience and, at the same time, climb positions among the search engine results. They must have the keywords for which you want to position, but also make a perfect synthesis of the content so that, while clarifying, it has the ability to draw attention to read about it.
Fortunately, Meta descriptions are something easy to do, since today there are numerous plugins and web tools that facilitate their development. It is not necessary to have knowledge of HTML to do them, even though it is advisable to know what the search engine algorithms dictate about their extension and content.
What is the Meta Description for
Meta descriptions serve to, as their name suggests, make descriptions in relation to the content that exists on the web page to which they belong. They perform a small summary that appears under the title and the link when doing an Internet search and you can see the results, so they are also an influential factor both in terms of SEO as well as visits and quality of content.
Its purpose is to show summaries or complement the owner; but its consequences are something that directly affects the traffic of an online portal.
Meta Description Examples
To get examples of Meta descriptions, just access the Google search engine and perform a search. In our case, we are going to introduce the name of NeoAttack to see what appears. In the first result, while seeing the title and the link, we also have the following text: "NeoAttack is an online marketing agency in Madrid that offers digital SEO positioning services, Content Marketing, Adwords, design ...".
This brief summary of the initial page of our website is the meta description of this and, like it, there are millions more easily visible through the search engine.
More information about the Meta Description
Want to expand your knowledge of Meta descriptions? If that is your case, take a look at the articles that we leave you here to have more information about these meta tags.
