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WordPress is the world's leading blogging software, and it is specifically easy to use and customizable. With WordPress, it is feasible to successfully create websites with the help of pre-defined functions, without much effort, and to provide content such as text, image and video. Knowledge of HTML is not required. WordPress it also facilitates the management and maintenance of extensive content.

Along with its easy handling, free access to the system contributes to its popularity. The included functions can be extended with numerous plugins and adapted to the user. Blog Marketing can be successfully operated with WordPress what's more.

WordPress Logo.png

WordPress logo (Source:

How does it work

In WordPress, blogs are created on the modular principle. The control panel in the management area is used to edit web pages. Includes pre-made function buttons to design a blog from WordPress. This is also where content is managed. Your posts (as an author) can be sorted by freely definable categories and keywords, thus facilitating their search. If a post refers to statements from another post, a Trackback can be inserted, which automatically informs the author of the other post. When publishing a post, the administrator is free to select whether or not to allow comments from blog visitors. Unwanted comments and links can be removed as needed.

WordPress development

On the occasion of its 10th anniversary, WordPress 2013 published an Infographic, which showed various figures on the development of WordPress (as of May 27, 2013):

  • 66,130,651 installations worldwide
  • 25,045 plugins available
  • 1,780 free themes
  • 66% of market share in the CMS area
  • 15% of all websites are based on WordPress

More information of interest in an infographic from[1]

  • 69% of users use WordPress only as a CMS
  • 46 million downloads in 2013 (equivalent to 126,000 downloads per day)
  • 6,758 new plugins in 2013
  • 336 new topics in 2013


WordPress save content such as text and comments, regardless of their design. In this way, design changes can be made without changing the content. Numerous free and paid design templates (WordPress templates) are offered, allowing you to give your content an individual character. These "WordPress Themes" can also be changed or created manually. WordPress use your own program. PHP programming knowledge is not required.


Like the blogging system itself WordPress, the corresponding plugins are also available free of charge. There are two types of plugins available to extend functionality, so the first type is suitable for inexperienced users.

You must load the plugins with a ZIP file in the management area through the "Plugin" tab. Unpacking and configuration of the new feature is automatic and does not require any other configuration in the user interface.

If this method does not produce the desired result, it can also be installed independently. For this case, the file with the plugin is first unzipped manually and then loaded. Use of suitable FTP software is recommended to manage access rights settings. After activating the plugin through the respective button, the function should be available. Numerous SEO plugins are offered for WordPress as in Yoast.


  • Cost savings in the IT sector, since both the creation and maintenance of a website are fundamentally expensive.
  • During the creation of a text, the content appears in the index of search engines. As a result, the blog system contributes to search engine optimization.
  • The software enjoys a large community of users. Many forums provide help with problems. This assistance is usually quick and the solutions are quite qualified.
  • The positioning and design of the messages can be flexible in terms of time, since the content is archived automatically and chronologically after its creation. Publishing is done manually or with time control.

Alternatives to WordPress

Apart from WordPress there are many other content management systems, which can be considered alternatives. Important competitors of WordPress They are Drupal and Joomla, which also occupy a large part of the market with 9 and 10 percent. Other notable alternatives include:

  • Textpattern
  • Contao CMS
  • TYPO3
  • Web to date
  • PmWiki
  • LifeType
  • Serendipity

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