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SEO writing

SEO Copywriting Concept

What is SEO Copywriting?

SEO Copywriting is about write quality content, with specialized techniques according to the metrics and requirements, with which the search engines position the information available on the Internet.

That is, it consists of position said content preferentially in the results returned by search engines, also called Search Engine Results Page. Also known as SERPs, for its acronym in English.

What is SEO Writing for

The SEO writing It serves to attract a specific audience, offer them a product or service that solves their needs, retain them and get them to take a specific action, for which they are also called persuasive writing.

It also serves for improve web positioning, through relevant content that allows you become a benchmark of authority in your field.

Among the many advantages of a correct SEO Copywriting, we can list the following:

  • Increase in web traffic
  • Greater durability and validity of the posts
  • Greater visibility and brand presence
  • Cost savings
  • Education and customer service
  • Greater credibility, trust and authority in the area of interest
  • Differentiation from the competition

If these benefits are to be achieved, it is essential to pay attention to the following aspects when make a good SEO writing:

  1. Write for people, directly, simply, naturally and bluntly
  2. Create a bond of empathy and trust with the reader through emotional stories
  3. Always write correctly, without neglecting spelling and grammar
  4. The message must be clear, adapted to the context and the channel used
  5. Fall in love with and persuade users to get hooked on the theme and information provided
  6. Accompany the content with optimized and coherent images, which can also be videos directly related to the subject

Therefore, it is essential to learn how to use SEO writing techniques correctly. Combined with a touch of imagination, they are the perfect recipe to design a good Content Marketing strategy.

SEO Copywriting Examples

In the next post from SEMrush, one of the most authoritative online visibility analysis platforms on the Internet, you will find a practical example of SEO writing.

In it, while creating valuable content, the metrics and positioning techniques of search engines have been taken into account. Follow the link to enter: SEO Writing: 30 tips to make the most of your content.

Another example, you can find in our article SEO in the Google search engine: 6 steps for the final positioning, in which you will find an easy and practical guide when generating content for a web page or for social networks.

More information about SEO Copywriting

To dig deeper, enjoy the following posts featuring up-to-date positioning techniques: