Keyword Density concept
What is Keyword Density?
Keyword Density, or keyword density, is a indicator that takes special interest in the SEO of any web page. To be exact, it is a percentage that indicates how many times a given keyword appears in connection with the total number of words that exist on a page.
Performing this metric is quite easy. Even though there are currently programs and plugins that allow it to be done automatically, you can proceed manually by making an easy calculation. You just need to count the total number of times the keyword appears on a page and divide it by the total number of words. Subsequently, the result is multiplied by 100 and you already have the desired percentage.
Even when it is an indicator to take into account within any positioning campaign, given the influence it carries out in terms of SEO; there is no general agreement on which is the appropriate index, even though there is usually talk of an average between 2.5 and 3%.
There are numerous tools that are used to review the density of keywords, including others that help to assess that of the competition in order to know a little more about their SEO strategies. The importance of this concept is maximum, and it is the main factor that tells search engines what the themes of a website are and for which words to position.
What is keyword Density for?
Keyword Density is used to know to what extent a keyword is used within a web page and, therefore, to assess whether it is introduced excessively, scarcely or adequately. It is essential since, as we have mentioned, it indicates to the search engines the theme of each page and, in turn, the words for which it appears in the search results.
Reviewing this metric is very useful to assess the correct one implementation of the positioning strategy, as well as to build a new one. One of the base points that can be determined is to have a specific density in each article.
Examples of keyword density
There is only one type of keyword density, therefore, we are going to take a practical case to serve as an example of this concept. If we enter this article: The best Social Media Monitoring Tools 2018, and we introduce "Social Media" as a search term, we came across a total of 8 results, eight times that keyword has been entered. Having a total of 1877 words, we have as a result a density of 0.4%.
That figure is what determines the density of the Social Media keyword within said article.
More information about Keyword Density
If you need to learn more about keyword density, we anticipate that there are many different opinions about the term. In spite of everything, we are going to leave you a couple of interesting links.
