Content Relevance concept
What is content relevance?
Content Relevance is the criteria that Google and other search engines use to assess whether a content is of quality or not. It is based on certain factors, which we will indicate below and considerably influences the better or worse positioning of the page that hosts them, as well as of the entire web in which they are located.
The factors that influence the relevance of content have to do with both the readability of the text they contain and the reaction on the part of users. Issues such as the quality of the writing, the links used, the naturalness of the expressions, the number of words used, the appearance of the keywords and even the use of multimedia content are assessed.
Even though it is something that normally has the SEO field as a context, it also influences the brand image and the behavior of the users; however we will talk more about it later.
If a content is considered relevant, Google rewards it with a better positioning and, in this way, facilitates the flow of visits to the web that contains it. Due to this, both positioning professionals and webmasters are increasingly concerned with improving the quality and variety of their content, since they point to greater relevance which, in turn, facilitates web traffic by improving it.
What is content Relevance for?
The Relevance of content serves for a website to be better or worse positioned and so that it is easier for users to find. It is a factor that Google uses to measure the quality of a page, which is why it becomes one of the priorities for any company with an Internet presence.
In reality, it indirectly causes more and more work to be done to offer quality content, without duplicates and without badly constructed phrases, always advocating the use of multimedia material. It is something that was born with SEO in mind, but that in the long run has an impact on the quality and usability of a website and, therefore, on the image of the brand that exists behind it.
Examples of content relevance
To give examples of content relevance, let's scroll to the blog chapter of our agency, NeoAttack. In it you can find numerous publications that meet some standards of writing, content and quality.
By following these standards, if the number of visits they receive is high, Google rewards you by giving a better position to these publications and increasing the traffic of visits. This feedback increases its popularity and, in turn, its relevance in the eyes of the searcher and the audience.
More information on the Relevance of content
In case you want to know more about the Relevance of content, we can offer you more information. Take a look at the following links: