User Experience Design (UX Design, and User Experience Design in English), refers to an area in web design that aims to precisely review the needs of the user in order to put into practice the results in the friendly interface of an application of a web portal or a desktop program. This user experience is part of Human Computer Interaction, which takes place as long as people operate computers, for example, when a user places a product in the shopping cart or changes the design of a landing page. User Experience Design can also be part of the SEO or conversion optimization procedure.
Background
Since the days of Web 2.0, the Internet and the respective software have become increasingly interactive. A static procedure (the user accesses the content and uses it passively) became a dynamic application in which the user interacts with the devices. As a result, web developers and software designers are making increasing efforts to develop online apps with the increasing demands of users, and thus User Experience Design was born.
Due to the increasing use of smartphones on the Internet, the design of the user experience has also spread to other devices. In the early 2000s, for example, users visited websites primarily with browsers on desktop devices, while the number of mobile users was constantly increasing. In this way, the UX design at this time also includes the optimization of smartphone usability through smartphone optimization, to ensure a good smartphone user experience.
Features
User Experience Design features can be listed based on simple questions:
How can a website add value to the user? Is the operation of an application or web portal easy and intuitive for the user? Is it fun to interact with the web portal or the app?
Essentially, the implementation of user experience design is an increase in the usability of a website, an application or a software program. Interaction Design can be integrated to further improve the interaction between the user and the end device.
Process
The design of the user experience is not usually an intuitive action, but the result of more detailed analysis such as A / B Testing of different versions of a website. The decisive design criterion is not the subjective aspect of the page, but the concrete result, which can be objectively analyzed. based on user behavior or surveys.
Benefits for SEO and marketing
An easy to use design of a website or application has great benefits in terms of search engine optimization. On the one hand, the time that the user spends on a web portal will increase, since, for example, the user can easily navigate the page and click on the web portal with intuitive navigation. It can also be useful if the page functions are available on many devices. One could, for example, also use the "Google-friendly" design of a web portal as established by Google and deduce criteria from this that UX Design can be equated to a combination of SEO friendly and user-friendly design[1].
UX Design also plays an important role in marketing, for example in the design of online commercial promotion, from storytelling to commercial promotion on banners.
Ultimately, including user needs in web app and website design has a clear monetary advantage. Inevitably, satisfied users are more likely to become paying customers than dissatisfied users. In this way, UX Design means an active optimization in terms of user satisfaction and, therefore, conversions. In one more step, UX Design also can contribute to customer loyalty.
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