Domain Concept
What is a Link?
On the Internet, a link, also known as a link or hyperlink, is any text or image that is on a web page and in which the user can press or click to be directed to another different content. It is the main means of "movement" on the Internet, since it is present in practically any portal you visit today, including search engines or social networks.
The most common manifestation of links is through text. Anyone who has surfed the net at some point will have seen underlined words with a different color that, when clicked, lead to another place on the Internet. This mechanism is what characterizes the link, one that, by the way, is also quite linked to the anchor text concept.
Its correct use and distribution is something that falls within the broad field of SEO. The specialists take advantage of the links in an appropriate way, after a deep study on their use, to choose which ones to use and where they have to direct so that an online portal can feed back and climb in positions within the SERPs of Google and other search engines.
The link is the cornerstone of the Internet, the most basic mechanism and, at the same time, the most widespread throughout the digital ocean. Knowing it is vital for any user, be it domestic or professional, even when anyone is already more than familiar with the concept, even if they do not know its name.
What is a link for?
The main purpose of a link is to allow a person to navigate and move between different content with just a click or a press. It is usually entered to add content of interest, lead to additional information, enter more details necessary to know a content ... It has hundreds of different uses. Even though its performance never varies.
One of the most important uses of links, at the same time as those mentioned, is to improve positioning. Driving the user to a specific page that has authority, or even being linked from a portal with a high GIVES, SEO improves in the eyes of Google and causes an increase in visitor traffic.
Link Examples
Any text or image that you click and take you to another page serves to exemplify what a link is. Regardless, we are going to provide you with something clearer and more tangible. For example, the text that follows is a link:
https://neoattack.com/posicionamiento-en-buscadores/.
When you click on it, it redirects you to a specific section of NeoAttack (a blog post, to be exact). There are many more cases scattered around the network, but this serves to illustrate what links are.
More information about Links
If you are looking to learn more about the link and want to know all the details around it, we can provide you with several articles with quite useful information.