The Article Spinning is a search engine optimization technique that aims to automatically generate new unique content from existing content. The software offered for the generation of content is called article spinner.
How does it work
Article spinning works by rewriting a post in whole or in part. The text is not altered with respect to its subject, but with respect to the words exchanged in such a way that the text no longer looks like the original.
Handbook
The article spinning can be done manually. In this circumstance the author bases his new text on an existing one. Manual article spinning is often used to "recycle" content when an existing text is needed for different purposes or to target different groups of readers, for example when a press release is rewritten into a blog post. Usually the general tone and structure of the text will be changed.
Automated
There are several software solutions that automatically replace words or phrases in existing text. These programs get their data from large databases with many thousands of hundreds of entries and use synonyms, for example, to write the same text in a different wording. Modern computer programs can apply modern computer techniques, such as machine learning. Depending on the sophistication of the software, automatic rewriting can lead to unwanted results even today. The meaning of a sentence can end up being modified under certain circumstances through the use of similar words. For example, the word "image" could be replaced by the word "photo" or the software does not recognize the correct meaning of the word "bank" in context.
The extensive spinning tools not only work on text transformation, but also take into account current methods such as TF * IDF analysis and use functions that allow you to search for plagiarism. This is to prevent "rotated" text from having negative consequences for the site on which it is published after its creation.
Spintax
Article spinning is based on the markup language Spintax. This markup language is equivalent to HTML and supports text rotation. Based on this language, article spinning software can create new versions of existing text.
Copyright infringement
Duplication of web content can violate copyright laws in many countries, so spinning content from other authors is not recommended, as it may have legal consequences. When creating texts with spin from your own content there are no legal restrictions, despite everything, it is questionable from an SEO point of view. These contents are not simply an added value for users.
Importance for SEO
Although in the past it was still feasible to rank well with article spinning in search engine results, it is increasingly difficult for SEOs to achieve these goals with rewritten content. Thanks to algorithmic improvements, Google's search engine can very well detect spinned texts and declare that the content is spam that violates Google's webmaster guidelines. You can assume that Google is at the forefront at all times when it comes to accreditation of the
article spinning or similar techniques. Thus, the search engine company can establish whether a post is a converted version of an existing content. The Gibberish score is likely a way to identify the article spinning. Regardless of how Google determines the content, definitely take action against websites with spinned posts and you can exclude it from the search engine index. Webmasters or SEOs, who still use this technique to achieve good rankings, must be warned that their efforts will not be successful. Clients offered these techniques to boost rankings should be rejected.
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