Infoproduct concept
What is an Infoproduct?
An Infoproduct is nothing more than what its name indicates, a combination of information and product. To better specify, it is a type of product whose purpose is to inform; in general, a book or even a course that a professional builds based on his experience and that he puts on sale so that his target audience can acquire and learn it thanks to the knowledge of this expert.
It may seem something quite common and widespread, but the truth is that it has certain peculiarities that differentiate it from other objects with which it is also sold for an equivalent purpose. Infoproducts move solely and exclusively in the digital sphere and are never physical items. In this way, when talking about books, we must specify that they are e-books; and when citing training programs, we must clarify that they are online.
Without shipments, without face to face, they are a new aspect that mixes the commercial with the didactic and that exists thanks to the possibilities of the internet. Digital formats that enjoy the immediacy, automation and versatility of the network of networks, bringing something easy to consume and comfortable for the user, but which, apart from this, lose the tangible value of any physical product, something that usually creates some skepticism among the more conservative sections of the public.
What is an Infoproduct for?
An Infoproduct serves to transfer very specific knowledge through the digital environment, through different types of formats. From online training to e-books they share the need to teach about something based on the experience of an expert, as well as the desire to do it comfortably and easily.
For a professional or a brand, it serves to gain visibility and even make a profit while throwing something of value to the public. For the user, it is the best way to learn about a topic thanks to the voice of someone with extensive knowledge of it. It is a synthesis that benefits both sectors.
Infoproduct examples
Any e-book for educational purposes, online course or other digital format with a specific signature and a clear intention to teach about something is a good example of an info-product. You can find many specific cases about infoproducts on the networks, as well as tools to understand how to sell them. Actually, in the following article we present a very useful one to market them:
Successful businesses: what you need to know to succeed on the Internet.
A online course on SEO positioning or even about web design, taught by NeoAttack, could serve wonderfully to illustrate what an info-product is.
More information about Infoproducts
Infoproducts build a terrain with many manifestations and possibilities, but especially with many options for those looking for other alternatives to monetize and / or learn. If you need to know more about them, we are going to provide you with several links of interest.
