Vanity Metrics concept
What are Vanity Metrics?
Vanity metrics, translated as vanity metrics, are all those that are measured with the same ease with which they are monitored, but that do not yield real growth data. These are data that provide the false sense of progress, but that distract from those metrics that simply indicate the performance that is being obtained in the field under analysis.
Your information may seem useful to the public, or even to those who handle it; however, the reality is that they do not contribute anything that reflects a real improvement. Focus on these fake indicators It is wasting essential time to reinforce those pillars that simply serve to demonstrate an improvement in performance or growth.
It should be noted that it depends on the type of business that registers them. For a news portal there are data that can be crucial but that, for an online store, are not of any use. Vanity metrics are somewhat variable, they depend on the sector, the type of business and the purpose of the marketing strategies that are being carried out.
In general, to distinguish them, they only have to assess whether they answer the question of what can be done differently based on the data they provide. This unknown is the one that is usually used to differentiate them from actionable or useful metrics even when, as we have already indicated, the most successful solution cannot always be achieved.
What are Vanity Metrics for?
Vanity metrics are used to return empty data at a practical level. They reflect "straw" information that can impress users with ignorance, but that for a company is not useful when proposing strategies with which to improve the commercial performance of its business.
They offer details that can only be used to show off their feasible scope or other aspects, but that in terms of income and benefits are not any kind of indicative to take into account to grow.
Vanity Metrics Examples
We can find many examples of vanity metrics or Vanity metrics if we delve into the field of analytics both at the web and social level. As clearer examples, and looking at the social media profiles of our online marketing agency, NeoAttack, we can highlight the number of Twitter followers or also the number of people who like it our Facebook page.
They are figures, but they are not representative at all and help to know how to improve the business in order to achieve greater benefits with new strategies.
Learn more about Vanity Metrics
If you are looking to read more in relation to Vanity Metrics to understand them to the fullest and, fundamentally, detect when they can be vanity or not, you can read the contents of the articles that we link below.
