Blended Marketing

Blended Marketing Concept

What is Blended Marketing?

Blended Marketing is the combination of Digital Marketing techniques and tools, but taking advantage of the virtues of traditional strategies. The initial idea is to provoke the reaction of the Buyer Person you are targeting, but without giving prominence to any of the types of marketing that are at stake, that is, they must work to complement each other.

Without any doubt, companies need to adjust to current market trends, it is the only way to stay in the mind of their audience, but never forgetting the bases of traditional marketing, because as we mentioned at the beginning, they are the guarantee to market effectively. .

What is Blended Marketing for?

Traditional and digital marketing have their differences, for example, it has always been known that classic marketing points towards a more general niche and not because the audience is not known to segment, it is that the means to advertise a business lend themselves to reach people who had not identified themselves as a target audience. Now, for your part, Digital Marketing is more effective and serves to hyper-segment the audience so that the message reaches the target audience directly.

To apply Blended Marketing techniques, it is necessary to be clear about which of so many attributes can help to enhance the brand, both in the digital and offline fields.

Examples of Blended Marketing

We have compiled some of the best examples to see what Blended Marketing consists of and that you can see the strength of this when it comes to enhancing your brand. I hope you enjoy it.