The cloud computing refers to an information technology paradigm in which both hardware and software components are outsourced to a system external to the internal IT infrastructure. Cloud computing allows you to access, edit and share data on the distributed resources that make up the cloud.
General information
On a purely structural level, cloud computing is associated with a CDN (Content Delivery Network). Due to the combination of various servers, access to data is accelerated. Despite everything, cloud computing transcends. Not only is the access to specific data changed, but also the way in which this data can be processed. A CDN provides the data using an infrastructure when it is queried. In cloud computing, despite everything, they use virtual resources they are not tied to a single specific infrastructure. Not only the hardware but also the software can be outsourced and used from anywhere.
Companies no longer have to provide physical memory to offer their services. You can outsource these services to a cloud and benefit from the synergy effects. Your workers can process data in the cloud and any changes made by other workers in the company are simultaneously visible because they can be synchronized. With a cloud, you can work as a team, even if some teammates are located as far away as East Asia. In this way, working with a cloud represents a fundamental change in the interaction between users and the IT service.
Practical application
Cloud computing involves various cloud services, which may vary depending on the provider, for example, document processing, database apps, email services, or security tasks. You can use public clouds, private clouds, or a mixture of both, called hybrid clouds. If a company wants to store and process sensitive data in the cloud, a private cloud will provide the essential security measures. If desired, the clouds can be used simultaneously by several companies or institutions. This would be a community cloud or community cloud.
A special feature of cloud computing is the combination of different services. Cloud users can use different user programs that they would otherwise have to install on their PC on a conventional system. Cloud computing uses the principle "Anything as a Service" (XaaS, or Everything as a service). Services such as physical databases, communication or application software are offered centrally by the cloud and used locally.
Relevance for SEO
It is indisputable in the SEO industry that location-based information such as IP addresses and server locations represent important information to a search engine. To what extent this data impacts ranking is just guesswork. But that they have an impact, in reality, is confirmed by Matt Cutts in a video article[1] , given that the type of data in cloud computing is very different from what crawlers would find with regular websites. The data is in a cloud and not on a single server, whose address is known. Search engines are already taking these changes into account when generating SERPs.
Apart from this, it is known that the loading time of a website is one of the many positioning factors, mainly for websites that are part of a highly competitive business field. Like CDNs, cloud computing can increase page speed and help ensure that users can access a web portal quickly. At the same time, it can be assumed that certain addresses of cloud providers are valued positively by Google, as is the case with certain web hosts.
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