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Automatic Bidding

Automatic Bidding Concept

What is an Automatic Bid?

Automatic bids are a system that is used mainly in the Google Adwords search engine, through which the payment of the advertising campaigns developed in order to achieve certain objectives is defined and distributed. It is something that avoids the advertiser having to analyze expenses and their distribution, and that usually guarantees a high success rate.

In its commercial promotion platform, Google simultaneously facilitates different types of bids within this area, depending on the goals to be achieved. In this way, different automated bidding proposals can be used to increase visits to a web page, achieve more visibility than other competing websites, improve said visibility within the first page of Google results, obtain an increase in conversions. or even achieve a predetermined economic return, among more types.

They are part of an approach that, at the same time, is gradually evolving to make the task of advertisers more comfortable when resorting to systems such as Adwords. The companies responsible for offering automated bidding are developing increasingly advanced proposals so that firms have more options to select from without fear of having to worry about thoroughly monitoring campaign performance.

By automating processes, greater comfort is achieved and, with automatic bids, little by little the fear that they will not obtain the desired results is lost, since they work better and better.

What is an Automatic Bid for?

Automatic bids are used for brands to achieve certain objectives based on the investment made. As we have indicated before, they can be used with absolutely different goals, but always with a website and a search engine or display network in between. Given their nature, designed to require the least viable intervention of the advertiser, they provide a simply important convenience when managing commercial promotion.

At the same time, each time they get a higher return value, so they become more and more interesting with the passage of time. For those companies that want to get into Adwords and the like and do not have enough knowledge, or are basically short of time in this field, it is a practical and useful solution.

Examples of Automatic Bidding

To give examples of automatic bids, we can give various cases and types through the official information provided by Google in the Adwords support platform. As you will have the option to see below, there are where to select depending on the interests and the intervals to use:

Regarding automatic bids.

More information about Automatic Bidding

Do you want to get more information about Automatic Bidding? In that case, we can offer you more details through the following contents. We hope you can take advantage of them and they will be useful to expand the subject.

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