Dwell time concept
What is Dwell time?
Dwell time is a definition widely used within online marketing and, fundamentally, in the field of electronic commerce. It is used as a value for indicate the amount of time a person passes by browsing the catalog of an Internet store, reviewing their products and observing their benefits and prices.
Even though its nature is closely linked to everything related to buying and selling, it also has a lot to do with navigation. With a more general perspective, this term is also referred to as the time that passes from when a user enters one of the search engine results until he returns to it, synonymous with staying on the web on which he has clicked.
Today it is a very important KPI within marketing and within positioning, fundamentally when it appears in the SERPs of Google and company. For a few years now, search engines have awarded more and more to those websites that manage to keep more users inside them, therefore, more and more the best strategies are sought to achieve this.
There are many alternatives to make the Dwell time increase, web designers are the main responsible for achieving it, through all kinds of practices that, in any case, never worsen the user experience.
What is Dwell time for?
Dwell time is used to understand how much time a user spends on a website. It is a very important metric for companies, since it helps them to know if they manage to maintain the interest of visitors, as well as to assess to what extent all the content is well distributed on their pages.
If it is increased, it is something that serves to boost the positioning of any website, taking it higher and higher in the SERPs and helping more people visit it. In the end, it can be the perfect push to boost a brand's visibility and profitability.
Examples of Dwell time
To give examples of Dwell time, we are going to translate a case. Let's imagine that a user searches the Internet for something related to digital marketing and comes to our website, NeoAttack; Now let's think of another who does the same.
The first takes a brief look at the cover and goes back to the search engine, meanwhile, the second reads in depth everything that exists and even ventures to visit our blog or browse our services to see what we offer. The Dwell time of the second is much greater than that of the first, and that would lead to an improvement in our search engine positioning.
More information about Dwell time
Do you need more information about Dwell time? In that case, we suggest you read the contents that we are going to link below. These articles can be very interesting to learn more about this concept.
