Visible URL Concept
What is a Visible URL?
A visible URL, a term coined and used within Google Ads, is the address that appears in the ads to give the user an idea of where they will go when they click on them. It does not coincide with the destination URL, in reality it must be different, but it shares the domain with it in order to help guide the consumer before entering.
It comes in many different forms, depending on the type of ad in which it is used. Thus, in the case of expanded text ads, at the same time as the main domain, subdomains and even several path fields can be added with a maximum limit of 15 characters. Apart from this, you must always start with the triple double V in lowercase, unless you do it for a subdomain, which can also be used to start it.
A concept that is used with absolute frequency within Google Adwords and any other commercial promotion tool that Google may offer. It must be treated with care and always knowing the intention of the ad well, even though it should never lose its main function, which is none other than helping the user to orient themselves before entering the address linked to the ad.
Generally responds to the standard scheme of www.webname.com or any other extension; however, there are many variants as we have already indicated. Therefore, a standard structure cannot be given to further facilitate its detection.
What is a Visible URL for?
A visible URL serves to help consumers before entering any website linked to an advertisement. For the companies responsible for said commercial promotion, it is the means of facilitating the memorization of their domain and so that even their name can remain in the memory of the users. Take advantage of the visibility of any ad to reinforce that of your website.
Apart from this, it is something that improves usability and interaction with advertising formats by offering a brushstroke of information without having to enter the destination website. Report at a glance and with great ease.
Dropout Rate Examples
As examples of visible URL we can take a lot, just by doing a couple of searches in the Google search engine you get stupendously valid results to exemplify this common figure in online commercial promotion.
To give a concrete example, suppose that in NeoAttack we create an advertisement that promotes our service of commercial promotion in Adwords. The URL that appears at first glance in this is https://neoattack.com; However, where it goes is to the section of said service to make it known in depth. This address that is reflected in the commercial promotion is, as we have been saying, the visible URL of this.
More information about Visible URLs
If you are looking for more information about the visible URL, we can give it to you with the following contents. They serve to expand and even learn more about the Google Adwords platform.
