Geomarketing concept
What is Geomarketing?
Geomarketing is a tool that is part of marketing and is used to review the status or situation of a business by locating with complete accuracy several items: the clientele, the points of sale, the competition and the branches. All of them are placed on a map that can be printed or even digital, being represented by means of a code of shapes and colors.
Its usefulness is maximum when knowing data by regions or even locations of interest at a commercial level. Its use, at the same time, has been enhanced in recent years thanks to the amount of information that is provided in networks on these aspects, as well as the facilities provided by new technologies when looking to locate something or find an exact address.
It is something that any business can take advantage of today. Before it was something only available for big brands with high budgets to invest in this sector; now, with advances in technology, it has become much more affordable and therefore achievable.
All the data extracted through the Geomarketing tools are used to then develop strategies with which to achieve the commercial goals that have been established or even detect opportunities to obtain greater profitability, be it through something as basic as placing a commercial promotion or opening a new branch at a key point. For example, in SEO we use Local SEO positioning to, based on Geomarketing studies, position a web page in the most relevant localities to amplify their traffic in those areas specifically.
It brings with it many benefits both economically and in terms of performance, which is why it is already a fundamental part of any business that wants to take advantage of technology to grow its customer base.
Google My Business
Relational marketing
What is Geomarketing for?
Geomarketing serves, in its most basic form, to know the location of both customers and competitors, at the same time of the establishments that a business may have. Despite everything, its usefulness goes far beyond that. Taking advantage of it, a company can improve the design of its points of sale, know sales data per customer, locate the offices it has spread over different places and even improve the locations to increase profitability.
It is a marketing tool loaded with benefits, but which requires correct use in order to take advantage of its full potential.
Examples of Geomarketing
To better understand this concept, we are going to put as an example of Geomarketing an assumption with our company, NeoAttack. At this moment we have an office in Madrid; However, when planning the online marketing strategy, we work with services throughout Spain. We take advantage of these tools to detect business opportunities and amplify traffic in all areas of the country.
You can see on each service page, such as the SEO agency page, that at the end there are a series of links to areas of Spain. These pages are positioning in each of the areas of Spain to which it refers, for example by "SEO Agency in Malaga", so that we also attract clients from these areas who carry out their searches with these parameters and otherwise we do not would find.
More information about Geomarketing
In case you want to know more about geomarketing, we are going to provide you with two links to articles with additional information that can be quite interesting.
