PPC Marketing

What is PPC Marketing?

PPC marketing, also called marketing by PPC or Pay Per Click, is a very common type of commercial promotion on the Internet whose exponents are Google Ads and Facebook Ads. It consists of any advertisement for which a signature or company pays, discounting a certain amount of money for every time a user clicks or clicks on it. The cost of this type of commercial promotion is directly related to each click made.

Those who contract the advertisements included in this marketing pay for the visits they receive. Platforms like Google Adwords or even the advertising corners that are offered on Facebook and Twitter take advantage of this system to determine a price for those who come to them. Google's is, at the same time, the best known around the world, since it helps a specific page to always appear in the first position of your search engine based on certain keywords and audience sectors.

For companies, this system is one of the most profitable out there, since the payment they make has to do with a real and tangible result. The commercial promotion is direct, as is the interaction with the user and, being something that only pays for the click, the maximum return is always obtained based on the investment made. It should also be noted that, in order to obtain simply good results, it is essential to carry out a good analysis of the public first and to know the tools well, this is why an adwords or commercial promotion agency in social networks is usually used to get better results in this type of campaign. Actually, this type of analysis is something that is also understood within PPC Marketing.

What is PPC Marketing for

PPC Marketing is used for any firm to pay only for results. By operating on the basis of a commercial promotion in which only charges are made for the clicks obtained, the company knows that it is paying for something that translates into real traffic and that, in turn, can lead the visitor to be a lead.

It works very well when adjusting the performance of an investment in commercial promotion to the maximum and obtaining greater visibility, especially thanks to systems such as Google Adwords, which grants privileged positions within the SERPs.

Examples of PPC Marketing

There are many examples of campaigns built around PPC marketing. At NeoAttack we offer, exactly, services to work with the main platform used in this area, which is none other than Google Ads. Thus, we can use our service as PPC Agency when talking about examples of this marketing.

If you are looking for more examples, it is as simple as having access in Google and carry out any search related to the professional sector. The first links that appear, labeled "Ad" under their title, are those made through Adwords.

More information on PPC Marketing

If you are looking to get more information about PPC Marketing, you can read the articles that we leave in the following links.