Logo Concept
What is a Logo?
A Logo, or logo, is nothing more than the graphic or visual element with which a company, business, product or service is given identity. It is that symbol with which visual memory is appealed and with which it is possible to give presence to any type of entity without the need to resort to descriptions.
In fact, it is more correct to speak of a logo, since it corresponds to one of the three types of logos that exist (namely: logo, isotype and isologo). This differs from the rest in that it is the word with which the brand is named that is used as a representative image, instead of being an icon or any type of merely graphic symbol.
It is the main differentiating element of any brand, one of the main responsible for its identity and the direct result of the naming app. If this is not done previously, it is impossible to shape the logo, since it depends on the name that has been built and used.
We see logos daily and in countless different media, as well as we can distinguish which company a product belongs to thanks to them. They are something very old, but also very necessary in any company.
What is a Logo for
The main utility of the Logo is to facilitate the identification of an entity, be it public or private. It is what makes a person know at the moment that a product belongs to a company, or that it is present somewhere.
It acts as identity, even though at no time does it transfer all the traits that define it (but it should try to convey some through its design). Its function is nothing more than to allow easy memorization of the brand and make the public become familiar and identify it much faster, always avoiding illegibility problems and taking advantage of good naming.
Logo Examples
We see them so much that we possibly even overlook what they are. Examples of Logo exist hundreds, if not hundreds, since the vast majority of companies have one or many, including redesigns that are gradually adapting to new trends in style.
So that you can visualize a few, we are going to offer you an article that compiles a large number of those that exist today, possibly you can identify more than one without difficulty: 20 smart logos.
More information about the Logo
If you are looking for more information about the Logo, we have more content to give you. Take a look at all the links below to learn more about this very important concept for marketing and companies and, incidentally, also pay attention to some recommended guidelines when designing one. We hope that everything is useful for possible practical cases.
