What is header bidding?

Advanced programmatic trade promotion technique that makes bidding for ad space viable among multiple buyers in real time, rather than marketing your inventory to a single buyer. Technically, the term header bidding designates the Javascript code that is inserted in the headers of the media pages. Hence the name of this bidding mechanism, which is carried out through the header of the web page, anticipating its loading. This technology allows the publisher to market their advertising inventory at the highest viable price.

Other denominations:
Header bid