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Push notifications




Push notifications concept

What are Push Notifications?

Push notifications are a concept closely linked to the mobile device telephony and, in fact, accentuated since smartphones began to reach homes. They are those messages that appear instantly on a device when it has to notify the user of something, be it an email, an app notification or anything else.

Its definition, at a technical level, is that it consists of something that is part of a technology, push technology, which is based on communication through the Internet following a very characteristic mechanism, and is that the request to send the information is made from the server. Its counterpart, the pull, makes this request from the client.

Even though it is something that is taken into account especially when talking about mobile device telephony, the truth is that it is increasingly common in computers as well, but, especially, when talking about Internet browsing. Many are the websites that use this technology to try to keep the user informed with each new content update that may be inside.

Push Notifications have many uses, as we will clarify in the next chapter. They are something relatively young, which has already established itself as a standard to take advantage of whether you are a company or a home user.

What are push notifications for?

Push notifications serve, in the first place, so that the user finds out at the time of something. It can be the arrival of a short message, an email, an SMS or even an alarm assigned by an appointment on your calendar. It is something that has infinite possibilities at the domestic level.

If we move to the business environment, we are talking about a technology that can serve to bring the company closer to the consumer, or rather, to ensure that the information that interests them arrives. If you start a new promotion, if you have something important to say to the user, with notifications of this type you make sure that they will arrive and, at the same time, in record time.

If used well, it can be a means that even leads to brand loyalty.

Examples of push notifications

If you want Examples of Push Notifications, you just have to look at your mobile device for a while and you will see how, sooner or later, you receive one. However, if you don't feel like wasting time looking at the terminal screen, here is an article linked to many clear cases: Push examples.

More information about Push Notifications

Do you need or want more information about Push Notifications? In that case, what we offer you below will interest you. Here you have several contents that include more extra data and even some tips to take advantage of this technology for your company. We hope it helps you.

R Marketing Digital