Portfolio Concept
What is a White paper?
For content marketing, the white paper is one of the most important and interesting items. They are all those documents that companies carry out to shape guides that help users solve certain problems or problems, as well as to help them understand different concepts linked to their activity.
Even though it is something that is usually linked to what a brand does or sells, it can also help its audience to learn about absolutely new concepts to expand knowledge, which is why it also enjoys a certain interest when it comes to attraction marketing. . Interesting content is offered to the consumer, and this is something that the 21st century always values.
This type of content is something that is sometimes confused with eBooks, but it differs from these due to the specialization it has and the total intention to provide extensive information on a specific topic. Electronic books have a much greater margin when dealing with their contents, White Paper does not.
It usually has very easy-to-understand language, a short length for quick reading and, at the same time, always revolves around the issue it seeks to resolve. Large companies are increasingly using it to reinforce their presence in digital environments, as well as to make their audience a little more happy.
What is a white paper for?
In the eyes of the consumer, a White paper is used to learn about a platform or program that is completely unknown to them, to solve an obstacle that has arisen using it or even to learn more about any subject related to what the company offers or does. supplies it.
In the eyes of businesses, this type of document is something that allows greater targeting of the audience. It makes its presence on the Internet greater, it achieves even greater positioning in search engines regarding the questions answered in the white paper and at the same time it makes it clear that the firm cares about ensuring that its consumers understand everything essential about it. at all times, which encourages loyalty and improves your image.
White paper examples
To give examples from White paper, the best thing we can do is present a hypothetical case that helps better illustrate the concept. Let's imagine that at NeoAttack we want to help users learn more about search engine positioning, explaining how a specific tool works.
For this, we launched a document that explains everything related to its software, as well as expanding on other related concepts that may be of interest. That would be a white paper.
More information from the White paper
If you want more information about the White paper, we suggest that you take a look at the following contents. They will be useful to you.
