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Intensive user

Intensive user concept

What is a Heavy User?

The Intensive User is one who uses a product or a service above the average of consumers. It is a type of consumer that brands must take into account given that, even though it only represents one third of total customers, it usually accounts for two thirds of total benefits. In this way, it builds the bulk of revenue for any company.

Hence, in effect, companies tend to take great care not only of their consumers, but also give special care to the intensive ones for reasons that remain more than patents.

They are, in general, people loyal to the brand itself, who are so interested in its proposals as to get hold of practically any product that is put up for sale under its label. Be it for reasons of philosophy, design, functionality or for whatever reason, they are very active buyers, and they never fail.

Currently we can see many cases of intensive users with brands such as Apple or many others from different sectors. The truth is that there is hardly any area in which this figure cannot be found, since it is one that is present anywhere, as long as the offer is good and has managed to connect with the audience. They are people who give many benefits to brands, no matter how small or large they are.

What is an intensive user for?

An Intensive User serves to provide many benefits, to have a guaranteed sale or contract, but also to act as a brand ambassador. Companies take great care of these types of consumers due to the great economic contribution they make, but also because their satisfaction is synonymous with dissemination. The intensive ones are consumers who do not hesitate to praise the good of the brand.

This is why, if they remain happy, this causes them to give more visibility to the initiative or business proposals and, therefore, it can continue to grow and reach more different users. It is not just a staunch buyer, it is also a good speaker to publicize the positive values of a company.

Heavy User Examples

To give Examples of Intensive User, we are going to raise a theoretical case with our digital marketing agency, with NeoAttack. We can have clients of all kinds who contract several of our services, but it is possible that there are two or three companies that constantly resort to our work, be it for content marketing, for web design or for SEO positioning.

These companies that constantly demand us not only have our services, they also make them known to other acquaintances who may be interested, since they are satisfied. Needless to say, they fit the definition of heavy users beautifully.

More information from the Intensive user

To get more information from the Intensive User, read the contents that we leave you linked below. In them you have more interesting details about it.

R Marketing Digital