Advocacy marketing concept
What is Advocacy Marketing?
Advocacy marketing, also known as recommendation marketing, is a branch of marketing that relies on the implementation of strategies that aim to get customers of a brand to recommend it to those around them. It gives the consumer a role of weight when it comes to gaining visibility.
Since digital marketing has become the new standard, the one that we are specifically dealing with has grown more and more until it has a large number of followers. In reality, with the premises that make up attraction marketing when it comes to giving importance to the consumer and the link it has with the brand, this system has become inevitable.
Virality is one of the strongest points to promote Advocacy marketing, in reality, it is something that on many occasions represents the 30% of the traffic of any website that relies on it, a statistic that can be extrapolated to the consumption or contracting of products or services.
Recommendations through social networks, forum posts or even through traditional word-of-mouth are what shape this recommendation marketing, converting the consumer into a brand ambassador or advocate. Right now, the most effective strategies use this approach to ensure success.
What is Advocacy marketing for?
Advocacy marketing serves, fundamentally, so that a brand can gain much more visibility with a significantly less effort and investment than usual. By making clients take charge of reinforcing the firm's presence and, at the same time, doing it positively, they also improve the brand image, something great to attract new eyes.
It is an almost perfect resource to mobilize promotions, to increase sales and to obtain that the reach of a company is much greater. Taking advantage of the speed with which information moves on the network and how easy it is now to spread something, users have no complications to recommend, and sometimes they can even get a bonus for doing so.
Examples of Advocacy marketing
Examples of Advocacy marketing we can find many on the internet, especially considering the popularity of this marketing strategy. To understand it better, we are going to make a hypothetical case with NeoAttack, our digital marketing agency. By launching a promotion that rewards old clients who have been satisfied with our work for making what we offer known, we would be complying step by step with what this part of marketing dictates.
More information about Advocacy marketing
In case you want more information about Advocacy marketing, what we can do is offer you more additional details and aspects that expand what is explained with the contents that we link below. These publications can help you to better understand the concept, as well as to connect it with others that are also interesting to build marketing strategies.
