Social Media Strategist Concept
What is a Social Media Strategist?
A Social Media Strategist or Social Media Manager is a specialist in charge of carrying out all the marketing initiatives of a company within the Social Media plane. Not only does it pose, but it is also the one who explains and implements all the points and steps that must be followed in social strategies.
Even though there are numerous definitions for this relatively young figure within the realm of digital marketing, this is the one that best suits what it actually does. It does not consist of a person who is limited to making publications on Facebook or Twitter to publicize a brand, he is the one who raises all the initiatives and creates the social media plan in order to obtain a series of determined objectives within the social branch of a company.
With how important social networks are now for users and firms, having a Social Media Strategist on the marketing team is essential, since he will be the responsible for transmitting the brand's values when communicating with consumers through networks, even though this task is also on the side of the Community Manager; as well as the one in charge of increasing visibility in order to generate leads and customers.
A figure that has gone from being a complete stranger to an essential component in any marketing team. The Social Media Strategist is the best guarantee of optimize the potential of social media to promote a company.
What is a Social Media Strategist for?
The Social Media Strategist is used to develop campaigns fully focused on social networks. He is in charge and responsible for defining action plans in this social field to obtain a greater scope and, therefore, an improvement in both brand visibility and leads and customers.
In turn, he must choose how to interact with users through these platforms in which direct communication with the consumer is facilitated, and even assume that communication himself to follow the established lines, if necessary. In short, it serves to carry the entire social media plan of a brand.
Examples of Social Media Strategist
It is not feasible to give examples of Social Media Strategist without offering real names; therefore, we are going to present a situation to serve as an example. At NeoAttack we have profiles in Twitter, Facebook, Google+, Pinterest and LinkedIn. This specialist, in our case, would have to unify all these profiles to control them and develop content with which to lead our agency and our services through different strategies established in the Social Media Plan.
From interesting or even humorous tweets on Twitter to attractive images for Pinterest users or videos on Facebook. There are many strategies that I could follow, but always with the aim of capturing looks.
More information about the Social Media Strategist
To learn more about the figure of the Social Media Strategist, you can read the articles that we link later.
