Above the fold concept
What is Above the fold?
The term Above the fold is one that web designers and developers keep very much in mind when building a page. It consists of the first thing the user sees when entering a page and when loading it for the first time. All that image that you take away, the first impression you receive when you have access without scrolling.
This is where the most important sections of a website are usually placed. From the logo to the highlights, as well as the different categories available when browsing. It is well known that the more a user has to go down a page to find something, the less they search.
Immediacy is pressing in the Internet of the 21st century, and that is something that the concept of Above the fold perfectly highlights with its mere existence. Both in web design for smartphones and for computers, it is one of the aspects that designers have to work harder to get attention and keep visitors.
Given the variety of sizes and resolutions that are handled in different devices today to navigate, finding the right dimensions for this element is complicated. However, its importance is such that any effort, no matter how large or small, is useful for the performance of a website.
What is Above the fold for
Above the fold is used to make a first presentation of a website to a user. If we follow the good lines of design and usability, this first part that is reached as soon as you enter a website should allow access to the main actions to be carried out (such as having access to the shopping cart or consulting the catalog in a e-commerce), while also facilitating navigation through its different sections.
For a brand, this element helps to reinforce its presence and mark the visitor, as well as to attract it and even make it possible to become a lead if it manages to take advantage of it. Its importance, as we said before, makes it vital for any business.
Examples of Above the fold
To have Examples of Above the fold, you just have to enter any website and wait for it to load, the first thing you see when you have access is what establishes this concept that we are dealing with.
To be more specific, we are going to present a practical case. Go to the home page of NeoAttack, our digital marketing agency, and basically see what comes up. At the same time of the banner highlighted in the center and our different services, you will also see the name of our firm and other information. All that that exists, without you scrolling, is the Above the fold of our website.
More information from Above the fold
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