Gifs

What are Gifs?

Gifs are an image format that is characterized from the traditional ones in that they are not static. Are dynamic images that have multiple frames and generally repeat a loop that can be 1 to several seconds long, but is never too long.

It is something that is usually seen in forums, in comments on social networks and on numerous platforms due to its ability to communicate. Unlike the videos, which are based on an equivalent idea, these they are usually very short in size and duration, which makes them ideal to be played on any type of platform and with connections that are too slow.

It is usual that they do not have more than 256 colors and a low resolution, so they do not consume too many resources and re-emphasize what we have explained just above these lines. ANDThe name of the Gifs comes from the acronym Graphics Interchange Format (GIF), which in Spanish translates as Graphics Interchange Format.

They are a type of image that has already been behind for several decades, but that continue to be used in many environments due to their ability to convey a message. In recent years, at the same time, its presence is usually associated with virality, and it is that spreading content of this type is something extremely easy, fundamentally if we combine it with social networks. Because of this, they have become a very interesting format for companies and for marketing.

What are Gifs for?

Gifs are used to accompany a text with graphic content that has movement and that serves, for example, to show several slides without having to interact with them or to build a kind of dynamic infographic. In fact, they can also be used inside traditional infographics to provide richer and more attractive content.

Thus, from a marketing perspective, this image format can have many more uses. It can be something that is inside the emails of an email marketing proposal to reinforce the visual impact of this, or to demonstrate the operation of a product. It has an infinite number of apps that depend on the context and the content to be displayed.

Examples of Gifs

To have Examples of Gifs, it would be enough to go to Google and do a simple search, or even take a look on social networks. In spite of everything, we are going to make the procedure somewhat easier, bringing you an article in which a good number of these dynamic images are collected. Take a look below: Alternatives to using Animated Gifs in emails.

More information about Gifs

Are you curious and want more information about Gifs? In that case, keep reading more on the subject with the contents that we link under these lines. In them you will find more details that may be useful to you.