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Web traffic




Web Traffic Concept

What is Web Traffic?

Web traffic is the total amount of data that is sent and received as a result of user activity on a web page. It is something that constitutes a large part of the traffic of the entire internet, even though it does not encompass its entirety, and it is one of the most important points to measure both the influence and the importance and popularity of any website that exists.

It is another of the metrics that are taken into account when analyzing a website, even though it is something that usually focuses more on each page instead of the total domain count to verify the effectiveness and scope of each one. The main factors that determine this indicator are the number of visitors and, especially, the number of pages they visit.

Within this concept, the term hit is especially important, which refers to the moment in which any file is displayed within a page. Hits depend on the amount of images and content that appear on the same page, so accumulation is something that influences traffic.

Apart from this, due to its definition, the minimum number of page views that a user generates when entering a website will be one, on the front page. This, added to the hits and the number of pages through which users move when entering a website is what makes up web traffic, a figure that at the same time it is important to be as high as possible.

What is Web Traffic for

Web traffic is used to assess the extent to which a page or set of these have influence in their sector and are known to the public. It is what measures the volume of people who move and interact with the web and, therefore, something that reveals the authority it has and the scope it also has.

It is a good point to assess by commercial promotion agencies to establish which are the websites in which advertisers are going to achieve greater visibility with their banners, as well as a way to also measure how much they will have to pay in case of use CPC rates.

Examples of Web Traffic

As examples of web traffic we cannot throw specific cases. Web analytics tools like Google Analytics can reflect numbers with which you are. Yes, we can give examples of the types of sources that cause this traffic, and for this we are going to offer the following link that expands with information about it:

The 4 sources of web traffic.

More information about Web Traffic

In case you want to read more about web traffic, we suggest you read the following articles. The links that we provide provide more details related to this concept and others of special interest to any webmaster or even web editor.

R Marketing Digital