Page Rank concept
What is page rank?
Page Rank is the indicator that Google uses to highlight the importance of a web page. Through a numerical scale that goes from 1 to 10, the arch-popular search engine thus defines which are the portals with the greatest influence among the public, as well as those that enjoy a better positioning based on all the factors that its algorithms consider important. .
A concept that has a lot to do with authority and with the transfer of this through the backlinks. In the past, knowing this score was something easy to carry out and very necessary on the part of SEO specialists and web publishers, since it was the clearest indicator with which to know to what extent an own or a competitor's portal had influence on the networks through organic traffic.
Now, Google does not publicly report the Page Rank of the webs. Even though it is known that it continues to do so internally based on things such as the number of links that point to the portal, the age of a domain, the quality of the linked websites and many other factors; It is also true that it is a factor that is losing importance within search engine positioning algorithms.
Due to this, over time figures such as the PA and the DA have been born, or what is the same, the Page Authority and the Domain authority.
What is Page Rank for?
The Page Rank serves, or rather it served, to know the authority of a web page and establish its ability to rank organically in the SERPs. It is a score established by Google that, nowadays, it takes into account internally to also establish the positioning of all the contents of a domain.
Before it was very common to pay attention to this value to decide SEO strategies and measure their effectiveness; however, it has been losing steam due to Google's lack of transparency and its weight loss.
Examples of Page Rank
Using alternative tools, available on the web as add-ons for browsers or as web portals, we can continue to measure the Page Rank of a portal or domain. If we pass the NeoAttack website through these controls, we come across a Google PageRank of 4 out of 10, as well as many other related metrics that may be interesting.
In the eyes of Google, that would be the authority level of our online cover. Even so, and as we have already indicated, the value of this metric is something that has lost a lot of importance in recent years.
More information about Page Rank
In case you want to learn more about Page Rank, we can provide you with access to several articles with more information on this point. We hope you find them interesting and useful.
