E-commerce concept
What is Electronic Commerce?
Electronic commerce, also known as e-commerce, is the new way to buy and market. It consists of the purchase and sale of products or services through digital platforms, which can be from web pages to profiles or accounts on social networks.
It is a phenomenon that has become totally paramount in the 21st century. Most establishments that are dedicated to the commercialization of products and have a website, also set up a sales platform to distribute their catalog through the digital field and thus obtain a greater reach among the audience.
It is a new way of marketing, but also a new way of buying. It offers an important range of facilities to both companies and consumers, which has led, together with the duration of smartphones, to become one of the most recurring items in the entire digital landscape in modern times.
In its bosom, marketplaces of the caliber of Amazon or even eBay have been born. Electronic commerce arrived more than a decade ago, but since then it has not stopped growing and spreading both in countries and in possibilities. In reality, rare is the company that sells products or even services and does not use the Internet to increase its sales.
What is Electronic Commerce for?
Electronic commerce serves to exponentially increase the chances of sale in a business. It is the use of the potential and versatility of the internet in order to increase income and, therefore, profits. At the same time, by requiring only the opening of a website and, in the most demanding cases, a small rethinking of the existing infrastructures, it generates a large profit margin.
Apart from this, it is also the perfect way to start experimenting with other types of product. Digital goods can only be sold through e-commerce, opening a greater range of possibilities to all brands that can take advantage of it.
Examples of Electronic Commerce
As examples of electronic commerce we can find many today. Without going any further, we have Amazon as a clear exponent of what e-commerce means, and Jeff Bezos, its founder, as a clear figure of what can be gained in this field.
In the following article, we leave you several cases that completely represent what e-commerce is and everything it is capable of obtaining: 5 examples of successful e-commerce sites.
