Organic Traffic Concept
What is Organic Traffic?
Organic traffic is all that volume of users who go to a web page through links found in the SERPs search engines after entering a series of search terms. It is, basically, all that traffic that comes from a search engine through a link without costs, that is, placed thanks to seo.
This is the main indicator of the performance of a SEO strategy. Professionals in this field carry out hundreds of different initiatives in order to increase the presence in search engines, achieving the best positions, and consequently, the organic type visits are much higher.
Improving it is the goal of any positioning technique that is carried out, and it is not something that is done just to increase the number of visits; but also for the quality they have. If a user enters a portal because he has seen it after searching for something in Google, it means that you are interested in the topic you are dealing with or in the product you offer, in this way you have a greater probability of becoming a lead and, later, in client.
It should be noted that all those users who arrive through sponsored links, such as the AdWords ads, are not counted as part of this organic traffic. They are the natural visits, those that come from real searches and that do not have the commercial promotion payment behind them to enjoy privileged positions.
What is Organic Traffic for
Organic traffic serves many things. In the first place, it works when it comes to knowing how many people find a website when searching with certain keywords; establishes the performance of an SEO strategy; provides quality traffic and, at the same time, attract people who aspire to be leads due to their interest in the sector, the subject, the product or the service offered by the brand.
It takes on special importance due to its influence with respect to authority and position of an online portal. A website that enjoys good positions in the SERPs is usually one that has great authority both in the sector and in the face of the public.
Examples of Organic Traffic
Illustrating organic traffic is straightforward. Let's take as an example the search “Agencia Marketing Online Madrid”. When entering these terms in the Google search engine, a SERP with many results appears automatically. Yes, from there, we enter the our agency website, NeoAttack, that visit is counted as part of organic traffic.
Anyway, this is something applicable to any web page and any search term. The key, as we have specified, is that the visit is natural and is always done through the unsponsored search results.
More information about Organic Traffic
To read more about organic traffic, if you are looking for more information, we offer you several articles that expand and offer more details.
