Marketing 3.0

What is Marketing 3.0?

Marketing 3.0 is the evolution of 2.0, but going far beyond channels and means to focus on objectives. It is a compilation of marketing strategies in which ethics and social base form the center, which aims to satisfy the needs of the consumer, but always with a background based on responsibility and the transmission of values. It has a humanitarian character that distinguishes it from the rest of its predecessors seen to date.

It is an evolution that is born as a consequence of the evolutionary procedure suffered by society, by the market and by the consumer. It concentrates completely on the person and places them in the center, they are the main protagonist and not the product. That is why the values of the company or the firm must be reinforced and communicated properly, since it is the public who determines if they are appropriate and who analyzes them to assess whether, indeed, it is important to highlight being a client this.

Based on this, the development of original and novel initiatives is mandatory. Firms have to look for other alternatives with which to approach users to present their products and their values, as well as to show them that they are a trusted name and with principles that fit with them.

What is Marketing 2.0 for?

Marketing 3.0 serves to capture a user much more aware of the importance of having worthy values. It is an evolution that was born with the aim of transmitting the clearest and most transparent image of a company, as well as reconstructing its philosophy to make it simply attractive to the target public.

Through this transmission, it achieves an increase not only in audience, but also in clientele, ideal to boost the profitability of the brand, that objective that is always present when developing a marketing campaign.

Marketing 3.0 Examples

Currently it is when we can see more cases of this type of marketing through the networks or even on television and radio. If you are looking for several examples of Marketing 3.0, you can take a look to this article with 3 of them quite interesting and original.

As long as special emphasis is placed on the customer and their satisfaction, on showing the company's values and transmitting them through a service or product, we will be talking about a case of this type of marketing.

More information about Marketing 3.0

If you are looking to learn more about marketing 3.0, we suggest you read the articles that we are going to leave you below. In them there are tips on strategies, advantages and more information of interest that help not only to better understand this concept, but also to become more familiar with it and understand others that are useful for its implementation.