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Keywords

What are keywords?

Term or set of terms that a user enters in a search engine such as Google when he wants to locate information and that the latter uses to identify the results and advertisements that best match the search. Thus, choosing keywords that match the expressions or phrases that users use has become a basic piece for both organic positioning and the effectiveness of ads. There are three types of keywords: navigational, informational, transactional.

Other denominations:
Keywords

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