Skip to main content

Buyer person

What is a buyer person?

Fictitious entity created to represent in a more realistic way the different types of clients that are considered potential in order to obtain a conversion. The definition of buyer persona is made by combining sociodemographic variables with psychological or behavioral ones. Ultimately, it is about identifying potential clients by assigning them name, age, professional and personal situation, tastes, behaviors, objectives ...

Other denominations:
Buyer prototype