Impressions in Google AdWords

What are Google AdWords Impressions?

The impressions, in the Google AdWords platform, are the times that your ad is shown in any of the media in the Google network. When you launch an AdWords ad campaign, you can select different modalities depending on the budget you want to invest and the type of strategy you want to use in your campaign. One of them is the CPM, that is, the cost per thousand impressions.

This means that you will pay a fixed cost for every thousand times your ad is shown in any of the millions of media that make up the Google network.

Even when the platform asks you to design your complete ad, it usually will not appear in its entirety. When the ad is shown, for example, on Google Maps, the user will only see the business name and location, and in some cases, a small part of the snippet.

What are impressions in Google AdWords for?

In AdWords, the CPM or cost per thousand impressions is used for strategies in which it is intended to publicize a brand or a product. What is sought is to gain visibility and that is why it is chosen to pay a fixed price for the number of times the ad is shown to users.

At first glance, you can think that CPC is always better, since you only pay each time the user clicks on your ad. Nevertheless, the most important thing in any advertising campaign is always ROI (Return on Investment), which is the effectiveness of a commercial promotion to recover the money invested and generate a surplus.

A CPM campaign is always cheaper than a CPC And it has great potential to publicize your brand to new potential customers, as well as to do remarketing, that is, to attract customers who have already passed through your website, but did not decide at first.

Examples of Impressions in Google AdWords

An AdWords impression is all that ad you see on the vast Google network. Each ad you see is an impression, and each of those impressions has a price for the user of the Google advertising platform.

The clearest examples of CPM are the advertising banners, which are shown in different places on a web portal to invite you to know a brand or a product, or perhaps to let you know about an offer that the company is promoting.

In CPC campaigns, you only pay for each click the user makes on your ad. That is why, even if the commercial promotion has hundreds of impressions, if you only got 100 clicks then you will pay only for those 100 clicks. However, depending on the keywords you are trying to promote, each click is more likely to be much more expensive, so they have to have the ROI very well calculated so as not to spend more than they enter.

A CPM campaign, on the other hand, has a very tight cost per thousand impressions. If the campaign is well managed and a good strategy has been planned, it is very likely that you will achieve an excellent ROI.

More information about Impressions in Google AdWords

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