The term keyword analyzer refers to tools that provide various tools for reviewing keywords. This post lists some of these features.
Types of keyword parsers
Keyword density analyzers
Keyword density analyzers analyze the frequency of occurrence of a certain keyword in a text or on a web page. For this purpose, the frequency of occurrence of the keyword is defined in relation to the total number of words from the text / web portal. If the keyword appears 5 times in a 100 word text, the keyword density is 5%. This analysis can be used, for example, by checking the SERP for a specific keyword and then analyzing the content of competitors' pages to establish their keyword density. In this way, the ideal keyword density can be achieved for the analyzed keyword.
Regardless, it should be noted that keyword density is not an official ranking factor and that over-optimizing keyword density can appear "spammy" and even lead to worse rankings.
Keyword analyzers for keyword research
This type of keyword analyzer offers a wide range of analysis for a specific keyword. For example, MOZ's keyword explorer scans the SERP of the entered keyword, displays suggestions and related search terms, as well as mentions of the keyword on the web.
Keyword analyzers for PPC
This type of Keyword Analyzer is especially interesting for advertisers, as it allows them to review the performance of their paid search keywords more accurately or automatically using various metrics in order to improve campaign performance or save costs. This type of analyzer can also be used to research and examine new keywords for paid search. An example of a PPC Keyword Analyzer is WordStream.
Keyword analyzers for backlink research
This type of Keyword Analyzer discovers pages on the web that use a specific keyword. SEOs use this information to find promising and relevant backlink sources.
Possible modes of operation of the keyword density analyzer
Many keyword analyzers are available for free. free and online. You can enter a URL for the review or you can enter text directly in a text box[1] and edit it live. The solution is therefore quick.
Results may vary in scope. One option is a display of frequently occurring terms and their frequency in the content. Alternatively, you can enter keywords for which you want to brush up on keyword density. The most complex parsers also take into account the HTML code[2] and provide additional information about keywords in title and meta tags and other items in the code. At the same time of the number of occurrences and the density of keywords, the excessive use of keywords will be alerted. Keyword stuffing can be considered spam by search engines.
The largest SEO tools often include adequate testing options, because the functions of a keyword analyzer are a basic element of keyword optimization. If at the same time the keywords are also checked the links, it is considered a page analyzer[3]..
Relevance for SEO
A keyword density analyzer allows you to get a quick overview of the distribution of terms in existing content. This data allows you to make specific modifications to the text to increase the density of keywords. Care must be taken to always ensure that the density is not so high that it results in keyword stuffing. It is also essential that the text remains legible for visitors. If you are no longer reading fluently, there is a risk that visitors will leave your site prematurely.
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