Brand Ambassador Concept
What is a Brand Ambassador or Brand Ambassador?
A Brand Ambassador, or Brand Ambassador, is a person or group of them who have certain criteria, accreditation among the public and professionals, credibility and trust on the part of a company to represent it and, fundamentally, promote it in different environments to give it greater visibility and get more eyes.
Is a marketing strategy dating back to the 1960s, with the traditional advertisements in which an actor, singer or model with a great international reputation appeared promoting a specific product. In recent years, this figure has evolved and spread to many more formats, leaving behind the television field to fundamentally enter the network of networks.
It is very important, given the similarities that the least positions in the field can find, to emphasize that a Brand Ambassador is not a influencer. The second defines a short-term link with a firm to promote a specific product or service and its radius of action is mainly focused on networks. The first is a celebrity who, after determining a contract, signs a long-term agreement to be an image or promote a brand for several years, covering several products or services instead of a specific one. Its radius of action, at the same time, extends over all possible terrain.
Soccer shoes used by an athlete, coffee machines advertised by an actor ... Brand Ambassadors are very present in the advertising field and their influence is something that shows their effectiveness. That is why, we are going to elaborate a little more to clarify its role and the types that may currently exist.
What is a Brand Ambassador for?
The figure of the Brand Ambassador exists to give a company much more visibility. By giving a face to a series of products or services, and at the same time a famous one, the public quickly connects this brand and retains it more easily. Actually, can significantly influence your purchase or hiring intention. It has a purely promotional purpose, but highly effective and the opportunity to be taken advantage of even by an ordinary employee or a person with a strong opinion.
Brand Ambassador Examples
As examples of Brand Ambassador we have hundreds. Just by turning on the television, the radio or having access to social networks, we can see many promotions with famous figures starring in them. To choose something quite representative, we leave you here a list with many of the most famous worldwide:
Brand ambassadors: a multidirectional path.
More information about Brand Ambassadors
Given its extension to so many and so different terrains, this widespread and interesting figure may have caught your attention. In fact, even ordinary citizens can act as a Brand Ambassador if they meet a series of requirements imposed by different brands. If you are looking to know more about it and have more information, we leave you several articles that may be useful to you:
